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Days of our Lives moves to etv

By Faeza
17 July 2017

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Soap opera phenomenon Days of our Lives will bring a history of over 50 years of mystery, intrigue and drama to e.tv and eHD viewers when it finds a new home on the channels from 4 September.

The show has entertained audiences around the world since 1965, chronicling the antics of the residents of the fictitious town of Salem. ‘Days’, as it's affectionately known, tells the story of 3 main families: the Bradys, the Hortons and the DiMeras. The multi-layered storylines involve everything that has defined the soap opera genre - romance, adventure, mystery, comedy and drama.

“We continue to add world-class entertainment to the e.tv lineup, and by adding a multi award-winning show like Days of our Lives, we not only give our current viewers a daily dose of quality drama, but we also give the die-hard fans of the show a new home to get their fix of ‘Days,” says Managing Director for e.tv, Marlon Davids.

"Like sands through the hourglass, so are the days of our lives." For half of a century, those words have introduced and underscored one of daytime drama's rare mainstays. NBC's Days of our Lives, which turned 51 in November 2016, first premiered as a half-hour drama in 1965 and expanded to an hour 10 years later.