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HAPPINESS IS A FOUR-LETTER WORD SURGES PAST R10 MILLION AT BOX OFFICE

By Faeza
23 March 2016

Supplied

Happiness is a Four- Letter Word surged past R10 million at the South African Box Office on Monday.

The film, produced by Junaid Ahmed, Bongiwe Selane and Helena Spring and directed by Thabang Moleya now has a cumulative box office total of over R10 100 000 after 32 days on the cinema circuit.

The movie debuted at number 3 after its opening weekend and as it enters week 6 continues to be the 2nd best performing Ster Kinekor title and holds an impressive 5th overall position at the South African Box Office Top 10.

Happiness is a Four-Letter Word is still drawing larger audiences than Hollywood and other international Independent titles, including new releases.

Producers Junaid Ahmed, Bongi Selane and Helena Spring in a statement said: “As Team Happiness celebrates this milestone at the Box Office, we want to thank our audiences for their incredible support.  This indicates an exciting shift in the SA cinema landscape and such support strengthens our resolve in making films that resonate with our audiences”.

Director Thabang Moleya says: “This is remarkable news to hear. It's a dream for any filmmaker to make a movie but for the audience to respond in this manner is an affirmation to the industry as a whole that cinema in this country is alive”.

Based on Nozizwe Cynthia Jele’s award-winning novel of the same name, Happiness is a Four-Letter Word tells the story of three close friends - perfectionist lawyer Nandi, glamorous housewife Zaza and trendy art gallery owner Princess, who all seem to be living the new South African dream – but still searching for that elusive happiness they so desperately desire in their lives.