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Mkae your foreplay a threesome with #SAFESEXT

By Faeza
01 December 2015

The MTV Staying Alive Foundation and Y&R New York have created “Sext Life”, a tongue in cheek, short film that brings sexting emojis to life in situations that would be X-rated – if they weren’t being acted out by giant emojis. The aim of the short film is to begin a conversation and create awareness around HIV/AIDS.

In the 30-second spot, life-sized versions of the most common sexting emoji pairs – banana and donut, eggplant and peach, pointer finger and OK sign – start making out. The pairs are then joined by a giant wrapped condom, and the tagline: “Make foreplay a threesome. Add a condom.”

The “Sext Life” PSA is directed by Oscar-winning film editor Angus Wall and produced by his Elastic/Pecubu Productions. Director of Photography is Jason McCormick and the life-sized emoji costumes were created by Casey Storm.

As part of the “safe sexting” campaign, MTV SAF and Snaps have created a SafeSext keyboard featuring various condom emojis, so that teens can have conversations about safe sex in texting’s native language. The SafeSext emoji keyboard is free to download on iOS and Android.

Watch the promo on MTV (DStv channel 130) or MTV Base (DStv channel 322).  For more information on the campaign please go to safesext.mtv.com, www.mtv.co.za or www.mtvbase.com.  Join the conversation on Twitter or Instagram @MTVza or @MTVBaseAfrica using the hashtag #SAFESEXT.

Click here to view the PSA