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Parenting tips to help prevent underage drinking part 1

By Faeza
13 January 2016

The dangers of underage drinking cannot be underestimated and the country’s leading alcoholic beverage company, The South African Breweries (SAB) hopes to empower adults with the tools to speak to youths about why they should wait before having that first sip of alcohol.

Research[1] shows that allowing kids to consume alcohol early does not prevent later abuse, something that lenient parents are advised to remember. Teenagers are vulnerable to experimenting but underage alcohol consumption can have severe physical and psychological effects.

Teenagers who drink are far more likely to try illegal drugs. The same research shows that 67% of teens who drink before the age of 15 will go on to use illegal drugs. They are 22 times more likely to use marijuana and 50 times more likely to use cocaine.

Research findings provided by the South African Breweries (SAB).