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‘Real women’ in this local lingerie ad campaign got people talking

By Faeza
11 February 2016

women in ligerie

It’s always super refreshing to see women of all shapes sizes used instead of stick-thin models in ads – which is why this local brand’s new campaign is the talk of the town.

Taking a leaf out of international brands like Aerie’s books, Jet Fashion made waves on social media after launching their Valentine’s Day campaign, #JetLoveYourself.

This super-curvy lingerie model is all kinds of sexy

The campaign features sultry shots of South African women of all ethnicities and body sizes.

Even celebs like Oscar winning actress Terry Pheto gave the movement thumbs up on Twitter.

You online has more details.