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The amazing good you can do with a bread tag part 2

By Faeza
30 November 2015

Premier bakeries is partnering with The sweethearts Foundation to support this worthy cause, and urging the public and their competitors to get involved.

Inspirational initiative

The sweethearts Foundation collects bread tags and plastic bottle tops (such as those found on milk and cool drink bottles), which are then recycled by Interwaste and Zibo Groplost.

The remuneration for plastic collected for recycling is used to fund the purchase of new wheelchairs. For every 15kgs of tags collected or 150kgs of bottle tops, the foundation donates one wheelchair; for every 350kg collected, they can donate a specialised wheelchair.

The foundation accepts applications from any disabled adults or children in need, as well as nominations for wheelchair recipients from friends, family or the community. Upon completion of the nomination or application process, the nominee is put on a waiting list for the next available wheelchair.

Premier is driving its own tag collections through its bakeries, as well as hoping to raise awareness and is encouraging corporates, schools and the public to start their own collection drives.