PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Sarah Mitchell
 
Comments: 12
Article views: 1983
 
 
Latest Badges:

 
View all Sarah Mitchell's badges.
 

Are you being ripped off?

24 March 2014, 15:39

Lately, and quite ironically, I have been receiving calls from telemarketers who are selling SEO packages. Normally, these kinds of things don’t really get to me; but the pure audacity in selling a trend word with no substance, does. I used to work for an international SEO company in Johannesburg, so I talk under the assumption that my opinion on the matter bears some weight. I am hoping the purpose of this article can give you a more comprehensive understanding what the industry is, and the things you need to look for if you decide to outsource your online content and internet marketing.

Firstly, search engine optimization is the process revolving around following best practices to increase your exposure online (normally through Google). This is broken down into two main categories, one being onsite optimization (Making sure your website is easily readable and categorized by search engines), the second being establishing authority of your domain. Search engines work off the basic principal of categorizing sites, then arranging them by the most reliable source of information. It is the job of an SEO company to ensure you are the most reliable source of information in your industry, through great content and online reputation management.

What has happened though, is companies are emerging that are selling this product on the pure basis of it being a buzzword, and exploiting people’s desire to maximize their exposure and grow their business. I want to just run through how certain results show where they do, giving you a bit of knowledge so you aren’t flummoxed and taken advantage of.

To begin with, the front page is broken down into 3 main parent categories when you do a search. The top 3 results (in the pink box) and the results down the right of the page are adverts. It is a very simple process to get your business / service on the front page through Pay Per Click. This means that every time you click one of these adverts, the site you land on is charged anywhere from R6 – R100+. This works on an auction process, and takes no more than 24 hours. The advantages are the short term, high impact exposure; where obviously the downside is the cost.

Doing a search for a local business, will produce a map extract into your search results. This generally focuses on helping give local, reliable results. These places are not for sale, and there are plenty of indicators which determine your rank from A-G on the map. It is a fairly straight forward process for you to do yourself, by typing in “Places” on Google. You will be sent a postcard to verify your address, and then you are pretty much A for away. You will need to provide great content and be an active Google+ user in really competitive industries to rank highly.

The other 10 links are the results Google provides, that it believes are the most relevant results for your specific search. Again, these spots are not for sale, and the process behind achieving exposure in this manner is often a long and difficult process (if the keywords are highly competitive). The main disadvantage of this is the time, and often more expensive initial outlay. However, it reaps a lot more benefit over a longer duration, and you aren’t charged per click. Just a note, but there is no ‘magical process’ to rank highly. It is a very well documented ‘science’, and Google themselves release videos every few days to answer questions on rankings and other industry topics. Obviously it works in their best interests if the content on the internet is consistently improving. They have competition, and they need to ensure they provide the best end user experience possible.

The one thing I would suggest if you get a call of this nature, is to not commit over the phone. Choosing your online marketing agency should be more a natural extension of your company than an alien concept. I would sincerely recommend shopping around for as many quotes as possible. Find out what companies have done for previous clients (You can Google it yourself), and weigh up your options with price and potential rewards. Don’t rely on ‘Top 10’ lists (These are often sites that use PPC to give their company credibility) and research every available option before you commit to a company.  Good luck J

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
12 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Thulane Bolsheviks
The ANC’s power losses to be disc...

One of the greatest challenges that the ANC is facing on a daily basis and characterises it at the moment is corruption, greed and self-interest. Read more...

10 comments 473 views
Submitted by
Thulane Bolsheviks
The Aurora Directors finally to e...

The days of the Aurora Empowerment Directors are numbered. Read more...

0 comments 174 views
Submitted by
Maruping Phepheng
The president caused the chaos

Contrary to some who feel that the conduct of EFF parliamentarians was wrong when they launched the now famous #bringbackourmoney onslaught, I think not. Read more...

20 comments 763 views
Submitted by
Bolsheviks Partysa
Thuli needs help

The Public Protector now needs all the support that she can get! Read more...

9 comments 989 views
Submitted by
FFP
Stagnation of technology

we as civilization should come down to our primordial reality: the advance of technology cannot go on indefinitely, it has to stop and soon.  Read more...

20 comments 445 views
Submitted by
Mark Whelan
Down with Racism

I abhor racism. Always have, always will. Interestingly, in my recent past, I, too, have been accused of racism. Read more...

9 comments 1017 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

As seen on TV - New book releases at only R199 each

Get mind blowing book savings on new titles. Offer valid while stocks last. Shop now!

Save up to 50% on Women’s month treats!

Celebrate the awesome women in your life with awesome treats like beauty products, fashion accessories, bestselling books, electronics and more. Offer valid while stocks last. Shop now!

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.