Let me declare that my love for social media is in part influenced by their ability to provide a platform for exploring human behaviors that sometimes defy "logic".
I would like to apply the ceteris paribus principle in this post, which will allow for looking at only one selected variable in the social networking case below.
The starting point for an average company is the acknowledgment that a good number of employees with access to company computers and the Internet do visit social networks during working hours. I cannot not help but wonder whether some form of reverse psychology would work where such employees are actively encouraged to be on social networks; with the proviso that some of the time is used for work-related activities, accompanied by easy access to training on how to use the new media for business. Would this remove the"friending" novelty factor, and thus get the employees to spend proportionally more time on business networking, and information gathering and sharing, with resulting higher productivity and increase in social media penetration of associated brands? Of course, the qualifier here is that minimum ground rules are put in place to ensure desirable code of conduct.
My sense is that reverse psychology can work for effective social networking, though I could not find any online information to back this up. What do you think?