PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Lauren Rants
 
Comments: 4
Article views: 347
 
 
Latest Badges:


 
View all Lauren Rants's badges.
 

Catering for Human Laziness

18 February 2013, 11:00

Have you ever seen a Glomail, Verimark or Homemark ad on TV, and thought Wow, this is awesome! I need to buy it…Yes, it does look awesome, doesn’t it? That’s marketing – cleverly making you think you need something that really is the most useless, pointless and pathetic “invention” in human history. One of my favourite comedic pass-times has to be going onto their websites and seeing what the latest ridiculous fad is. The best laugh has to be their television commercials.

Have you noticed how all of these adverts start out in black and white, displaying someone struggling so intensely with their product, looking all morbid and feeling sorry for themselves, the accompanying voiceover full of doom and gloom, until suddenly everything bursts into colour like The Wizard of Oz and suddenly everybody is using the revolutionary Glomail product and their life is so much better now. This is marketing. This is taking advantage of human stupidity. This is catering for human laziness.

Tell me why you need to buy an “Egg Cracker”, as opposed to using your hands and cracking an egg yourself?


Tell me why you need a piece of material to put underneath a shirt that fakes a look that you are wearing another shirt underneath? (Instead of buying an actual shirt that is probably even cheaper?)

Tell me why you need a “Slim Suit” to wear underneath your clothes to pull in all your fat, while looking like a scuba diver underneath, as opposed to exercising like is, um, normal? (Imagine how sexy that is if you are getting hot and steamy, and your shirt is taken off to reveal a “hide-my-fat”-scuba-suit…)

Or tell me why you need a vibration-machine that jiggles your fat away, as opposed to getting up off your backside and shaking it about yourself? (Also, why are all the models who advertise these weight loss products anorexic already? Because they so desperately need to lose weight and shape up)

Tell me why I need to spend hundreds of Rand on a machine that slices my veggies for me, instead of just taking a knife and doing it myself for free?

Tell me why I need “Non-Slip-Velvet-Hangers” for hundreds of rand, instead of buying unbranded hangers that have secure hooked sides for next to nothing? Clothes cannot slip on these hangers and they are so cheap!

Why do I need a “Shower-mate” that organizes all my products into one dispenser? Because bottles “clogging” up the shower are so inconvenient and difficult to deal with? Are we SO spoilt?

Please, God, tell me why I need a “Body-Blanket”? It is a glorified dressing gown that has just been designed to be more loose and blanket-like-looking. It is a dressing gown people - a dressing gown. For twice the price, cause it’s a “new invention”.

Tell me why I need to buy orange-juice-tanning-gloves that will make me look like the Oros man? Are people so unhappy in their own skins and afraid to embrace their looks?

Why do I need “detox” patches that I stick under my feet, instead of just eating healthier and looking after myself, so as to prevent those toxins from getting into my body in the first place?

We are all guilty of buying a product from one of these companies at some point in our lives, but if we are attracted toward something, let’s take a step back and think – do I really need this? Seriously, do I REALLY need this? Is it worth all that money, or can I actually muster up the energy to do something myself without the assistance of a futuristic robot? 99% of the time, if you are honest with yourself, you will realize that you are better off without it, AND you will have saved money. Let’s stop coming up with excuses as to why you need a product from these thieving fools. We spend so much money to entertain our laziness. It is a complete waste. Stop supporting the fad that is “Brand Innovation”, and see it for what it is…Brand Abomination.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
4 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Tiisetso Maloma
Open letter to minister of Small ...

Below I list a few things which I believe frustrate entrepreneurship growth and acceleration in South Africa.  Read more...

8 comments 579 views
The alarming issues relating to y...

Unemployment is one of the key indicators of poverty and has various negative effects on people. Read more...

11 comments 290 views
Submitted by
Logan
Impeach President Zuma

Why do we expect the best from professionals in all areas of our normal day-to-day, but accept what clearly is nowhere near sufficient from our President? Read more...

10 comments 604 views
Submitted by
jerrypitie
Investing in the poor pays much f...

It is nothing but a wreck of a thought and act of pruning short cuts for the lazy and the ignorants. Read more...

28 comments 636 views
Submitted by
Juanne Coetzee
Potential armed shopping robbers ...

ARREST - SAPS at their best Read more...

3 comments 1011 views
Submitted by
Jotta Malvern Booysen
Open letter to Premier Helen Zill...

After kidney failure people need a new kidney or dialysis to live. If you do not get dialysis, toxins will build up in your blood and water will fill your lungs and you will die. Read more...

31 comments 2161 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

Deal of the week!

Save R1200 on the Samsung 48” smart full HD LED television now only R8799. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.