PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Cayowin
 
Comments: 23
Article views: 1265
 
 
Latest Badges:


 
View all Cayowin's badges.
 

Chinese handbags

08 January 2013, 17:32

The thing to remember about dealing with the Chinese is that they have a different understanding of brand loyalty.

There are only 2 categories in China - Imported Luxury Brands and everything else.

There are no middle class aspirational brands in the land of fake goods. Where a brand is just a sticker that you can buy in bulk at the flea market.  

Here we have a hierarchy of brands, take for example in shoes: You would start off with the discount Pep stores brands, then move on to the Nike and Adidas, finally ending on the had crafted Italian leather.

In China, the discount brands and the name brands are viewed as the same thing. The Chinese know that often the discount and branded commodities are made in the same factory, or made by a different factory that bought the old production equipment from the branded factory. The only distinguishing factor is in the price and in China, price is king. Quality is negotiable.

Westerners look at a thing and ask “What brand made it?” see the brand then judge the product.

In China the question that is asked is “What is it made of?” and that is how the product is judged.

Take shopping for handbags as an example, from my Western perspective and limited bag related knowledge, I would review a bag and go “Oh Loius Vitton, nice”. My girlfriend - who hails from Shenzhen - looks at the same bag, notes that it is made of plastic, dismisses it and goes for the no-name brand leather bag based on the principle that leather is better than plastic.

Jewelry shopping too is a fascinating experiment in world views.

I look at the CK watch and mumble appreciatively. She picks it up, weighs it mentally and finds that the mass of gold times the latest gold price is far less than the asking price and puts it back. Then reaches for the plain, unbranded thick gold bracelet as she sees the weight of the gold as a better store of value than branding.

And this cultural viewpoint is killing our rhino.

Currently the main demand for rhino horn is not the end user medicine shops but rather it is being stockpiled as:

A) An investment 

B) A display of wealth.

The Investment perspective is simple and makes financial sense (not ethical sense). It is an investment in a product with high demand and decreasing supply, so price will go up over time.

The wealth display is a bit harder to explain. In a culture of fake brands, how do you display your status if you can’t wear a pair of Nike to say I am better than a guy who wears Pep? How can you impress your friends?

The answer is by having a chunk of something that has an inherent value on the display cabinet. If you can have a brick of gold, awesome. Or some gems. But those are normally left in the safe and it is a bit crass to say “Hey come over to my safe and look at my stuff”.

But a horn in a display case. That is a different matter altogether.

That is why here in South Africa find it so difficult to reduce the demand side for horn, if anything the Save the Rhino advertising in China is promoting the investment in horn stockpiling as the public becomes more aware of the reduction in supply.

It will take a long time for attitudes in the East to move toward a conservationist mindset regarding natural resources. And I hope that we will still have Rhino around when that happens. 

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
23 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
QuickandDirty
Pixel dating

You know what I would like to be able to do: pixel dating! I’m talking about being able to determine the date a pixel in a digital image was last edited.  Read more...

2 comments 193 views
Submitted by
Vusumuzi Shongwe
The spy tapes

The past week was experienced a lot of hullabaloo about the tapes as if their contents where known to the Democratic Alliance Read more...

6 comments 139 views
Submitted by
Thomas Freeman
Famous atheist dies

Christians should now rest a little bit easier; seeing that he has departed from this world and into oblivion, like all living creatures go one day.  Read more...

121 comments 4483 views
Car spinning and illegal drag rac...

Some people believe that drag racing is a bad habit that only increases the number of bad drivers on the road, while others take it as a hobby and a way of making money. Read more...

3 comments 854 views
Submitted by
Neil Van Der Linde
How NOT to ski - enduring Shawnee...

Chemistry shows us the importance of mixing precise quantities to elicit the perfect result.  Read more...

0 comments 175 views
Submitted by
Sibusiso Banda
Account of EFF chaos in Parliamen...

I watched Thursday’s events unfold right in front of me.  Read more...

2 comments 1271 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

As seen on TV - New book releases at only R199 each

Get mind blowing book savings on new titles. Offer valid while stocks last. Shop now!

Save up to 50% on Women’s month treats!

Celebrate the awesome women in your life with awesome treats like beauty products, fashion accessories, bestselling books, electronics and more. Offer valid while stocks last. Shop now!

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.