These are great words to hear (unless it’s in one of those scammy sms’s) but if you’ve entered a competition, whether online or via sms this is exactly what you’ve wanted to hear but what now? They ask you for your contact details and you hear the words, ‘We’ll send you the prize” or “The sponsor will send you the prize”.
All well and good and you wait in anticipation. If the prize is to be couriered you’re in luck. You most probably will get your prize. If they ask for your postal address, it’s best to laugh the prize off as you probably won’t get it. The SA postal service is notorious for prizes “going missing”. I’ve had to have tons of prizes resent because I failed to collect or, more correctly, because the Post Office failed to inform me of a package. I’ve won books and DVD’s (and a clock) that was posted that just never arrived in my post-box. (Okay, so the clock was too big for my postbox but you get my point)
There are competitions where the prize just never materializes. The now defunct Cleo Magazine (RIP Cleo magazine) promised me a make-up hamper that never arrived. 5FM had a competition a couple of years ago where I won a trip in a limousine with Captain Morgan rum, did I get my limousine ride? Hell no. I didn’t even get a drop of Captain Morgan Rum! (The fact that I don’t like Rum is neither here nor there)
There are those that take forever to deliver a prize. Cell C (Love you guys. Mwah!) recently took eleven weeks to get a prize to me. Admittedly a big prize but I had to beg and plead to get it out of them. My query with them was escalated so many times I expected the Goddess herself to come down and deliver my prize personally!
It was however delivered with great aplomb and I am now the proud owner of a Galaxy Tab and a Samsung S4. (Awesome!) A blogger took four weeks to email a Woolies voucher to me and another three months to send me a designer key-ring. (It’s a key-ring. How big a box did you need?)
Is there an excuse for tardy delivery? Especially when there are other companies that deliver. On time and with a smile. I won a hamper from Nomu recently and they had it delivered in less than 24-hours! Now that is service. AEG delivered an enormous prize worth over Five Thousand rand within two weeks of my winning! Now that is service. Coffee.co.za delivered a (fabulous!) kilo of coffee beans (ground nogal!) to my home in less than three days. Ster Kinekor is another one that delivers in less than a week. How do these companies manage to deliver when others cannot, or will not?
Why have a competition if you have no intention of sending out the prizes? Why promise something and then not deliver? This is simply bad service. The point is not that it’s a prize and that it’s for free. The point is that it is a promise that has been broken and trust has been lost. Good relations are important to a company’s profile and that includes all contracts entered, whether paying ones or not.