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David Plouffe : The unsung hero of Obamas rise

08 November 2012, 10:08

David Plouffe the unsung hero as Obama call him managed Barack Obama’s successful 2008 presidential campaign and now serves as one of his Senior Advisors who helped get Obama reelected.

Plouffe was raised in Wilmington, Delaware and attended St. Mark's High School. He left the University of Delaware in 1989 to pursue a full-time career in politics, and completed his full undergraduate degree in May 2010.

Plouffe began his political career by working for Senator Tom Harkin's 1990 re-election campaign. He later worked as a state field director for Harkin's unsuccessful 1992 Presidential campaign.

In the same year he successfully managed Congressman John Olver's first re-election bid in Massachusetts. In 1994 Plouffe managed Delaware Attorney General Charles M. Oberly's unsuccessful campaign against Senator William V. Roth.

He then worked as campaign director for the Democratic Senatorial Campaign Committee in 1995. In 1996 Plouffe managed Bob Torricelli's successful campaign to fill Bill Bradley's New Jersey seat in the United States Senate.

From 1997-98, Plouffe served as Democratic leader Dick Gephardt's Deputy Chief of Staff. In 1999-2000, as executive director of the Democratic Congressional Campaign Committee, Plouffe led Democrats to gains that came within several thousand votes of winning back the House.

He also led the Democratic Congressional Campaign Committee to unusually high fundraising amounts, during his tenure at the DCCC. In the winter of 2000, Plouffe joined AKPD Message and Media but left briefly to serve as a strategist for Gephardt's unsuccessful Presidential bid.

He returned to the firm and became a partner in February 2004. Beginning in 2003, Plouffe and fellow AKPD partner David Axelrod worked on Barack Obama's 2004 Illinois Senate campaign, beginning his association with Obama.

Plouffe worked with Axelrod on the successful 2006 campaign of Deval Patrick for Governor of Massachusetts.

Most impotantly Plouffe was the campaign manager for Obama's successful 2008 presidential campaign. He is credited with the campaign's successful overall strategy in the race (primarily against Senator Hillary Clinton) for the Democratic Party presidential nomination, to focus on the first caucus in Iowa and on maximizing the number of pledged delegates, as opposed to focusing on states with primaries and the overall popular vote.

He is also credited by The New Republic for Obama's success in the Iowa caucus and for crafting an overall strategy to prolong the primary past Super Tuesday.

The Chicago Tribune writes, "Plouffe was the mastermind behind a winning strategy that looked well past Super Tuesday's contests on Feb. 5 and placed value on large and small states." Plouffe also maintained discipline over communications in the campaign, including controlling leaks and releasing information about the campaign on its terms.

Averse to publicity himself, Plouffe's control over the internal workings of the Obama campaign successfully avoided the publicly aired squabbles that frequently trouble other campaigns.

In June 2008, when then-Senator Obama clinched the Democratic Party nomination, he thanked Plouffe for being the one "who never gets any credit, but has built the best political campaign, I think, in the history of the United States. Give it up for my campaign manager, David Plouffe."

In May 2008, David Axelrod praised Plouffe, stating he had "done the most magnificent job of managing a campaign that I've seen in my life of watching presidential politics. To start something like this from scratch and build what we have built was a truly remarkable thing."

 After winning the election on November 4, Obama credited Plouffe in his acceptance speech, calling him "the unsung hero of this campaign, who built the . . . best political campaign, I think, in the history of the United States of America."

Plouffe went to work as an outside senior adviser to the Obama administration, in January 2009.

His book The Audacity to Win: The Inside Story and Lessons of Barack Obama's Historic Victory, discussing management strategies and tactics that he used in the 2008 campaign, was published on November 3, 2009 and became a New York Times bestseller.


 When Obama was facing an almost improbable reelection with a economy on its knees and high unemployment David Plouffe was one of his Senior advisers in his successful reelection as the 44th USA President, the first black men to be elected and reelected President .

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