The Digital Music revolution has changed the way we consume music. Consumers seem to be abandoning CDs as they buy digital music from services such as iTunes. Alternatively, there seems to be the growing trend of consumers making use of less "legitimate" means for acquiring their music.
I am currently enrolled in a part-time Master’s programme in Information Systems at the University of Cape Town and am in the process of gathering research data.
My research seeks to investigate the attitude towards, and adoption of, some of these digital music services which are currently available to South Africans.
I would appreciate it if you are able to complete this survey - it should take no more than 10 minutes to complete.
Participation in this research is entirely voluntary and data will be used for academic purposes only. All respondents and all of their responses will be treated as confidential and remain anonymous.
If you are a digital music consumer or a recording artist (with published album(s)) willing to be interviewed (approximately 30 minutes) for this study, please indicate this in the questionnaire and I shall contact you to arrange an interview slot.
If you have any questions or comments, or would be interested in acquiring a copy of my findings, please feel free to contact me.
Thank you for your cooperation and time.
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