PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Alan Solomon
 
Comments: 11
Article views: 2491
 
 
Latest Badges:

 
View all Alan Solomon's badges.
 

Does South Africa really want more tourists?

13 January 2014, 09:51

Do you ever wonder why you don’t see more South American tourists holidaying in South Africa? Particularly Brazilians – who occupy half of South America anyway. It’s true you will bump into a few more Brazilians than before but the overall numbers are disproportionately low.

It’s not because there aren’t enough Brazilians, not with Brazil’s population of over two hundred  million people. Sao Paulo, their biggest city, has over 22 million people in its metropolitan area. That’s getting close to half of South Africa’s total population.

It cannot be because they have no money. Brazil’s national Gross Domestic Product is in the same ball park as the United Kingdom and it’s GDP is bigger than either Russia’s or India’s. In fact, Brazil’s GDP is ten times bigger than South Africa’s and even bigger than the whole of Africa’s GDP.

It can’t be because they are penny-pinching travellers if they have held the position of the biggest individual spenders in the USA. Ah, but perhaps it’s because they have no holidays, poor things?  With an average of four weeks annual holiday, plus 12 national holidays a year, finding time for a good vacation is not an issue.

And it is not because Brazilians aren’t prepared to travel far. For starters their own country is eight times bigger than South Africa and they holiday all over the world. A different language won’t stop them either as places like Croatia, Turkey are popular choices for them at the moment.

The 2010 World Cup did South Africa a world of good when it came to showcasing this beautiful country and there was an obvious spike in tourists from South America. More importantly there has been an overall improvement in the number of Brazilians coming to South Africa throughout the year. But the number is still very small compared to any of the European countries. And when you consider that the 2012 SA Tourism report said there were 1,847,973 Zimbabwean tourists coming into South Africa - compared to 73,282 Brazilian tourists in the same period - you have to wonder what is considered a realistic definition of tourism. This is particularly relevant when, according to the 2012 Worldbank report, the average Zimbabwean GDP per person is only 7.6% of the average Brazilian’s.

At first it may seem a bit sad that the people of both our countries know so little about each other. It is a reflection of the focus of our respective educational systems. The tragic passing of Madiba has raised Brazil’s awareness of South Africa once again, so the opportunities to learn from each other are huge. We have not yet met a Brazilian who has not fallen in love with South Africa after visiting that beautiful country. And Cape Town, in particular, seems to be a marvellous revelation to them. The positive impact is emphasised because the Mother City has such a wonderful blend of Africa and a cosmopolitan atmosphere, as well as the most diverse array of attractions, all in one place. It’s the same reason most international travellers who fly into South Africa spend more bed nights in Cape Town.

Does the flying distance prevent more Brazilians (and other South Americans) flying to South Africa? Well, yes, but it shouldn’t have to. Flying to Johannesburg from Sao Paulo is 7444km and then you still have to add about 1500km for the flight to Cape Town. And that means with a change of aeroplanes that adds on many frustrating hours. A direct flight from Sao Paolo to Miami is only 6546km.

You just have to look at the official South African tourism department websites (and ask any tourist) to know that the Western Cape offers the biggest honeypot to attract overseas tourists to benefit South Africa as a whole. And when you consider that Cape Town would only be a 6431km direct flight from Sao Paolo (and a similar figure from Rio) the solution seems obvious.

But there is no direct flight to Cape Town from Brazil and the only regular flight to and from Brazil is with South African Airways. It does beg the question, why?

Unfortunately, SAA did not respond to our written enquiries about the reasons.

Alan and Catarina Solomon

(South African and Brazilian)

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
11 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Adv Sphamandla Blose
Our heritage, our culture

Celebrating the importance of the Heritage month, Xhosa traditional clothing is one of the most recognised attire that symbolises the rich culture which brings its own vibrancy to our diversity. Read more...

11 comments 478 views
Submitted by
Vulcan Trekkie
What makes you African? Tackling ...

So what makes you African? Is it the colour of your skin? Is it the continent you where born on? Is it your culture, your language or something else? Read more...

18 comments 402 views
Submitted by
Kalos eidos
Obama's UN Speech. How can we bel...

His speech smacked of a New World Order bent, without resorting to the term outright, he used words and phrases like unity, collective, an interconnected world; enforce international norms and so on.  Read more...

35 comments 1074 views
Submitted by
luckyluke
Blind loyalty

What is it that Zuma has that instils the blind loyalty we witness from his most senior appointees in his Cabinet? Read more...

12 comments 354 views
Submitted by
Angela Ford
People just don't care anymore

I was on the train. As it started pulling away, it suddenly came to a stop again. We weren't sure why but a couple of minutes later, we heard that someone was "under the train".  Read more...

24 comments 3491 views
Submitted by
Njabulo Mndebele
Following your heart

I have a question why love is so difficult to understand and why we always chose people wrong people to love them?  Read more...

4 comments 578 views

Jobs in Cape Town [change area]

Jobs in Western Cape region

Sales Manager

West Coast
Evolution Recruitment
R18 000 - R25 000 Per Month

Oracle PL/SQL Developer – R550K/R450K CTC

Cape Town
E-Merge IT Recruitment
R450 000 - R550 000 Per Year

Sales Broker

Milnerton
Headcount Personnel
R10 000 - R15 000 Per Month

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Deal of the week!

20% off Afrikaans books, music and DVDs. Offer valid while stocks last. Shop now!

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Hot gaming titles – available for pre-order!

Call of Duty: Advanced Warfare Day Zero Edition, Far Cry 4, Grand Theft Auto 5 and more. Pre-order now!

Get a free eBook

Buy 3 eBooks and get the cheapest FREE. Offer valid while stocks last. Shop now!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.