Email marketing a useful advertising tool
The marketing industry is very broad as more people are getting exposed to many products and services that are being marketed. There are always new products and services that marketers want to get across to potential clients and they are always looking for new ways to market their products.
People have witnessed the increasing popularity of Social Media as a marketing tool but marketers have experienced the best results from email mobile, says Ryan Goodwill, a brand manager. Currently Marketers are making use of mobile email and as they try to find new trends, it seems that email marketing has been very beneficial.
Remarkably email marketing is improving as more people are able to easily access their email and the result has been advantageous for marketers and according to Zanele Mayambela ‘Email Marketing has paved a platform for marketers to build relationships, loyalty and trust.
Marketers cannot argue that email marketing has become a good advertising tool and as more people are receiving and reading email on their smart phones and tablets instead of the old fashion way of viewing it on their desktop computers. Email marketing is now available where ever people are and it is easy for them to read it anywhere.
As more Marketers are seeing the best results in email marketing many people have to bear in mind that emails are one of the most powerful drivers of traffic and as marketers also have to understand that the transparency of inactivates but the good news is that marketers are able to see the best results in Marketing.
Zanele Mayambela warns that ‘Marketers must never use emails as their only tool to promote and sell but they must also use emails to deliver relevant content to audience.
What is certain is that using email marketing to promote a product has become one of the most effective ways of marketing. It has also helped email marketers to build strong, personal and long term relationships with their consumers through email campaigns.
Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.