I refer to the latest genius awareness campaign, presented by FNB last week, and your response in the Mail and Guardian today.
Let us first establish what the advert created by FNB really symbolises. In my opinion, the views shared by the young South Africans in the series of online videos, represents the voice of the majority of our nation, who want South Africa to prosper and provide a sustainable, safe future for generations to come. It is a genuine cry out to the leaders of this country to accept their faults, and their failure to provide adequate services to the citizens of the country.
The messages that were conveyed in the videos referred to the subjects such as unemployment, poverty, the presidents R200m upgrade to his house, as well as the Limpopo textbook scandal. Genuine pleas by ordinary people who were affected in some way or another by the abovementioned incidents. FNB initiated this campaign to create awareness amongst society, and to inspire the nation.
Now let us establish what this campaign was not intended for. It was not intended as a publicity stunt. FNB has already established itself as a major bank in this country, as well as a charitable organisation in South Africa, with the First Rand Volunteers campaign already doing so much good in the community.
It was not intended to slate the Government, but rather to expose genuine attitudes from normal citizens about this country and where we are at the moment.
As usual, the Government cannot accept this, but instead get defensive and describe the campaign as “a political statement. An attack on the president, his ministers and government as a whole”. ANC, why on earth would FNB be attacking the president ? Persecution complex much? Can’t accept your failures and promise to improve on your shortfalls?
Can’t adjust your lavish lifestyles, so you immediately bring up the point that FNB did not mention the positive impact the ANC has had post 1994? Can’t take the heat? And then you go on further to say that the people that featured in this campaign were reading from a script? ANC, be it scripted or not scripted, majority of South African’s share the same feeling-the government has failed the population of South Africa as a whole.
The textbook scandal that left schoolchildren without books for a year, the R200m of tax payers money (less the pathetic R900 000.00 bond that Zuma has) spent on a new home for the ineffective criminal of a president, the poverty and lack of creation of jobs, is just testament to your failure.
ANC, it is time to wake up and realise that you should rather be saved by criticism than ruined by “praise”. FNB is just spreading the message of dissatisfaction that most of us feel but cannot convey to the Government directly. FNB cares for this country, whereas you care for yourselves and no one else.
I, for one, am behind FNB.
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