The Fort Hartley School’s Social Rules
A Hartley welcome to you all this morning, we have some announcements to be made before we continue with today s assembly. Firstly could whoever tagged Mr Elliott’s classroom with a Lego version of table mountain, please own up to it. Secondly the substituting of the school bell for the dubstep remix of Guns n’ Roses’ “Welcome to the Jungle” has been recognised as a noisy and dismal failure , reverting back to the normal school bell with immediate effect.
As the proud Headmaster of the Fort Hartley School for Betterment, it has been brought to my attention, through recent media fiascos, that there is a need to address a certain issue that as students you may be unaware of how to handle.
The issue is social media. We feel it is a necessity to equip our students with the knowledge to protect themselves from the social media world by correctly using the formats on offer. We do not want our students involved in mishaps such as United Airlines recent mishap – very NSFW
Common sense dictates you would never leave your open drink unattended at a bar. So don’t leave your computer unattended either. Think of this as social media common sense rules to follow for your brand.
You don’t need to be on every platform. Trying to list every social media avenue available will destroy my allotted word count for this article. Not every platform suits who it is your brand is targeting. Choose those with the largest potential audience reach firstly, experiment when you have the time and resources with other platforms secondly.
Don’t make it all about you. Self-promotion is great, but intersperse it with interesting content from your industry. It shows that you are current with what is going on and that you aren’t working with blinders on. Listen to what your followers are saying, use social media to show how you treat customers and you will find the right followers.
Don’t plan on going viral. If agencies had a penny for every time clients ask for a viral video, there would be a lot of coin-less fountains out there. Follow a posting schedule and plan your objectives and follow that plan. Use Tweetdeck, it’s free and can organise your daily twitter time to a morning session of internet browsing.
Don’t be lame. Engage with your audience, aspire to break the internet myth that people only comment to be angry and confrontational. Be yourself. If you are naturally boring, then aim to be humorous. Intelligence and cute cat gifs work well. Unfortunately for society, more so the cute cat gifs. Remember there are social boundaries. Do not post how many tequila shots you had last night on your business profiles. People will secretly applaud. But publicly decry.
Stay in the game – people tend to lose focus, don’t. Track what works for you by using tools such as bitly.com to shorten links. You can see what works for you an even see what works for your competitors.
School rules for Twitter and Facebook.
Facebook – A company started by someone that is now so successful, all of his friends sued him.
- Start a company page for your brand.
- Make your work computer primarily for this account. (avoid posting dumb status’s)
- Learn to share. Connect with people and make friends by sharing posts that interest you and tie into your industry.
- Like those that would/should like you back – why make friends with people who don’t like you?
- Exception to that rule – like your competitors. Helps you keep up to date if there is a party on the go you may be missing. (by party we mean opportunity)
- Don’t thumbs up someone when they are sad, it’s not polite.
- Don’t comment on other arguments unless you want to get involved with it. It’s the internet, people love to argue and apparently never get up to urinate.
- Be interested in those that interest you.
- Show some dress sense; pick pictures that display your worth. Style is universal. It shows attention to detail.
- Great to stay in touch with the world as quickly as possible.
- Secure your name – don’t be the @insertnamehere219, rather @thisiswhoiam
- Show your brand style – like our lovely @ohdearmegan and @kutlurebox
- Make is short
- Make it sweet
- Make it resonate – add pics, videos or blog links.
- Keep it real time, you are talking in the present, not the past.
- Tweet often – requires dedication and often a dedicated staff member to manage the account.
- Again, follow those that interest you
- REPLY to those that tweet your brand, keep your brand voice and tone. Show the world how you treat your customers.
- Cool kids join cool conversations – stay trendy, check out the hashtags and see if it is relevant to you. Its World Cup time, so post articles that tie in.
Now Students, there are more networks out there. Please contact the Headmasters office for more information as to how it could suit you. And remember, that final bell is not an excuse to stop the learning.