MyNews24 is a user-generated section of The stories here come from users.

Comments: 16
Article views: 1996
Latest Badges:

View all Greypatriot's badges.

Gupta wedding - Stroke of genius

03 May 2013, 15:17

The business empire of the Gupta family was given an international publicity boost worth millions by the coverage of the landing of 200 foreign wedding guests at Waterkloof air force base in South Africa.

Media coverage of the event went viral for several days. Never in their wildest dreams could the family and organizers of the wedding have imagined the impact of the wedding on the boring politics, government structures and social networks of South Africa. No publicity is ever bad. Bringing the wedding to South Africa was a stroke of genius. Weddings have become publicity events in South Africa. You only have to watch Top Billing on SABC3 to see how and where wedding guests hang out. Extreme weddings have become the ultimate show of wealth and social status.

It is a tourist draw card. The fact that the wedding went ahead despite the controversy around national security and landing rights is proof that the organizers knew how to play the game in South Africa. Most entrepreneurs in South Africa fail because they don’t know how to play the game. It’s not what you know, it’s who you know! Red tape kills 90% of great business ideas.

This is the wedding in South Africa that people will never forget. One trusts that the negative publicity will not have a negative resonance in the lives of the new marriage partners. They looked great! One would like to know what would have been the right channels to have followed to make something so radically new and beautiful a safe reality without all the bureaucratic fuss.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
Wof Comms
Limpopo is burning

“About 70 000 hectares lost to wildfires as fire fighters battle multiple fires in Limpopo” Read more...

0 comments 61 views
Submitted by
Angus Douglas
Private Car Ownership is Dead

Only two things warrant extreme urgency – when you’re heart stops beating, or you can’t breathe.  Read more...

0 comments 334 views
Submitted by
Linamandla Mpolase
Politics of ideology or realism

I have been an avid follower of the University Revolutions taking place all over South Africa. However the concern for me came after the defacing of the statues and protests in institutions became a monthly event. Read more...

0 comments 135 views
Submitted by
My Invincible Disease

This disease has taken so much from me, we really need a cure, we really need help to just live a normal life.  Read more...

0 comments 2856 views
Submitted by
JoPro Blog
EcoMobility: The Un-Trained I

Sandton is perfectly poised become the eco-hub it so richly deserves to be: one that is thriving, fluid and mobile, with an eco-echo resounding. Read more...

0 comments 750 views
Submitted by
Jim Dickson
Cecil the lion

While it is sad that Cecil was killed I am glad to see that Walter Palmer has been exonerated from criminal charges related to this. Read more...

0 comments 197 views


E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

TV Get us in your home, on your television.

Interactive Advertising Bureau
© 2015 All rights reserved.
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.