The business empire of the Gupta family was given an international
publicity boost worth millions by the coverage of the landing of 200
foreign wedding guests at Waterkloof air force base in South Africa.
coverage of the event went viral for several days. Never in their
wildest dreams could the family and organizers of the wedding have
imagined the impact of the wedding on the boring politics, government
structures and social networks of South Africa. No publicity is ever
bad. Bringing the wedding to South Africa was a stroke of genius.
Weddings have become publicity events in South Africa. You only have to
watch Top Billing on SABC3 to see how and where wedding guests hang out.
Extreme weddings have become the ultimate show of wealth and social
It is a tourist draw card. The fact that
the wedding went ahead despite the controversy around national security
and landing rights is proof that the organizers knew how to play the
game in South Africa. Most entrepreneurs in South Africa fail because
they don’t know how to play the game. It’s not what you know, it’s who
you know! Red tape kills 90% of great business ideas.
is the wedding in South Africa that people will never forget. One
trusts that the negative publicity will not have a negative resonance in
the lives of the new marriage partners. They looked great! One would
like to know what would have been the right channels to have followed to
make something so radically new and beautiful a safe reality without
all the bureaucratic fuss.
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