I've always worked for companies that are mainly centered around design and creativity. It can almost be said that off-the-wall, out the box thinking is encouraged and finding someone ‘normal’ is virtually impossible. But anyway, what is 'normal?' I’m not omplaining. Being in this environment means a lot of fancy coffee and creative thinking. It also means I get to meet a lot of really cool people and witness them creating something out of nothing seemingly from the depths of their enthusiastically colorful minds.
I have found myself pondering lately – what is creativity? Oftentimes I find myself a bit stumped when asked ‘are you a creative or a logical person?’
Growing up I would only call myself a creative person, but as I’ve gotten older I have realized that I enjoy not only the creative process, but also the logical one too, the parts where you take that mad creativity and all the wonderful ideas and make them work in reality. My answer to this aforementioned question lately is now ‘a perfect mix of both.’ Which works. Beautifully in fact.
One thing that stands out for me that I cannot stress enough is that there is no formula for creativity. You cannot take any old person, throw them into a design school and toss cigarettes and coffee and weird clothes at them and force them to be creative. It is not something that can be taught, unfortunately, you either have it, or you don’t. The nice thing is you’ll usually know if you have it. The problem is, some people think they have it when they really don’t! Another thing I’ve learnt is that there is no ‘look’ or typecast. You cannot simply look at a person and know they are a creative, no matter how hard a person may be trying to be one.
(Note to wannabe creatives: wearing weird clothes and hanging out in design-centered areas does not make you any more of a creative than you actually are.)
Some incredibly creative people look like the most ordinary people you have ever met. Some don’t. The point is, a creative is a creative and are able to come up with magical ideas and pretty concepts on demand; working purely off the simplest initial ideas. They can make ugly, boring things beautiful and they can put a new spin on something you thought you would never like. A real creative does not need x amount of cigarettes, they don’t need a certain color of blue on the west wing of their office pause area and they don’t need to listen to The Masters of Gregorian Chant in order to feel the stirrings of inspiration inside themselves. Creativity comes naturally to them. It’s what they DO, just as a mathematically minded person can easily do a series of sums for you on the spot. Naturally, I cannot forgo mentioning that there are ways and means to inspire creativity, and every creative knows how to find their muse.
I would like to end this blog post off by saying how much respect I have for the true creatives of the world. The dreamers, the conceptualisers, the people who can make something out of nothing and more importantly, make it beautiful and unique.
Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.