PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
sillypoint
 
Comments: 23
Article views: 2475
 
 
Latest Badges:


 
View all sillypoint's badges.
 

Hey KFC – We’re not Stupid

29 November 2012, 09:48

I am sure that I am not the only one who has noticed that KFC is using a derivative version of Alice Cooper’s “Hey Stupid” as the soundtrack to their latest television advertisement.

It strikes me as odd every time the advertisement airs.  What are they implying?

The question is, did the KFC executives even notice?  Surely, it was not a deliberate boardroom strategy to ridicule their customers.  Did the chair of the board go: “Hi Guys, he he he, I know, let’s use “hey stupid” as the soundtrack!  It’s poetic.  No one will ever know and besides, it is true.  You gotta be stupid to by this stuff!”

I don’t think that’s what happened. 

I think that the chairperson of the board (and his fellow directors) simply did not care.  They had to make an advertisement – things are not going well for our favourite transfatters.  They had to get it out quickly.  They had a marketing department to take care of the details.  Why should they bother?  The marketing department did not care either.  There were just not enough hours in the day, especially not with the Sudoku puzzles in the newspaper getting more and more difficult.  So they outsourced, to McFuddle and McFuse Inc.  The advertising agency didn’t care either.  “We’ve got the account. The hard part is over” said their boss, “Just make any add.  Splash KFC across the screen a few times.  It’ll work.”

So the art director gave it to Johnny, the most junior guy at the agency.  The same Johnny that everything gets given to.  The one without the salary, the parking bay and the company expense account, the Johnny who had been overlooked for promotion three times in the last year alone.  So Johnny got his own back.  He took revenge.  The ad agency execs, who were all borne less than three months ago, had never heard about a bloke called Alice Cooper, so he was safe there.  The KFC board didn’t want to see the ad either.  They had more important stuff to do.  They haggled the price down by 10%, awarded themselves bonuses and broke for lunch instead.

And that’s how “Hey Stupid” got to be played while they are desperately trying to make us stupids buy their greasy stuff.

Try again, KFC.  I bet that this would never have happened at Nando’s.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
23 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Lion87
I Believe in Santa

Santa provides so much wonder and awe to millions of kids around the world Read more...

15 comments 181 views
Submitted by
Lindi Gross
On the subject of theft

In another vein - this is about petty thievery from homes. It is rife in the suburbs and although the Police are prompt and attentive - nothing is ever recovered.  Read more...

5 comments 920 views
Submitted by
Scooterza
The Sexless Marriage/Relationship

This is a hot topic at the moment with the recent survey saying SA men get nookie on average 52 times a year and the story of the husband who emailed his wife a list of excuses she gave for not engaging in sex.  Read more...

20 comments 1611 views
Submitted by
Jim Dickson
Violations Processing Centre

I find it very interesting, having moved to Cape Town, not just to avoid E-Tolls, that when I received my first ever E-Toll bill it is issued by the “Violations Processing Centre”. Read more...

8 comments 389 views
Submitted by
Godless Heathen
If you are calling for the death ...

We always get told that Bantu education was a sorry mess and the poor oppressed previously have nots were seriously disadvantaged by the system.  Read more...

58 comments 1926 views
Submitted by
jeremy thorpe
"Train" yourself to avoid e-tolls...

My journey to work now involves a trip on the Gautrain from Rosebank to Pretoria, followed by a brief 12 minute trip on Metrorail from Pretoria station to my place of work. Read more...

17 comments 1976 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

2 TV Series for R250

Get 2 TV Series box sets for R250 and save up to R148! Offer valid while stocks last. Shop now!

Pre-order the Xbox One

Get this all-in-one entertainment system with live TV, movies, social networking and gaming. Pre-order now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

Mind blowing deals on electronics!

Save up to 35% on electronics. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.