The recent passing of the youth wage subsidy bill is a welcome relief - at least in some quarters - given the persisting 50% unemployment rate in this age group in South Africa. Unfortunately, it took 3 years to pass the youth wage bill due to disagreements between government, business and labour. And now Cosatu is threatening to test the veracity of the subsidy legislation in court, given that Treasury apparently bypassed Nedlac. If this happens, then implementation thereof is going to be held hostage.
With or without the youth wage subsidy, the online media provide many opportunities for youth employment. Here are 3 of the many steps that youth can take to increase their chances of finding, or creating, employment.
· Development of online brand. Youth spend a lot of time on Facebook and Twitter. This time can be put to best use building personal brands, which will enhance chances of finding work from employers who increasingly use new media for screening of prospects.
· Leveraging of virtual freelancing. Youth who have virtually exportable skills must seriously consider fulltime freelancing. Such skills include writing, designing, programming, sales and marketing, engineering and architecture, and administrative support.
· Creation and monetization of own digital content. Do you recognize the names Casper Lee and Mdu Comics? Well, these two young men create and monetize Youtube content. Look them up and see what they do for a living. Their online successes have also lead to offline opportunities.
Employment opportunities presented by online media do not need bosberaades and associated hindrances, or passing of the law. All it takes to start is the FILDOT (F*ck It Let's Do This) mindset, commitment, Internet access and lots of experimenting.
Time for the South African youth to get on with it.
Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.