Corporate Blogging-setting up and Maintaining
Since the bloom of blogging started in 2003, one evaluates the strength and power of a blog for your corporation. As you are constantly communicating to the internal and external stakeholders of your company, blogging suddenly seems as a sufficient tool to reach your consumers.
It is an easy way in order to promote your products, talk to your clients and customers and tell any news concerning your corporation, in a chronological order. Yet the question stands, how does one set up and maintain a good blog for your company said’’ Zintle Manijwa.
In order to set up a new blog for your company, Ryan Murphy, MD of chillibuzz Digital Marketing says:
‘’Your blog must have a personality:
This means that the blog must coincide with the company’s brand and corporate identity and you must also add up some pictures and visuals to keep your clients and consumers stimulated and interested
Your blog must be relevant:
When writing on the blog, use information that links with current events, news happening around the company and upcoming events
Your blog must have a point of view:
Before writing on the blog, the additional, marketing or public relations team must know exactly what message they wish to convey and stick to it. Keep it short and interesting.’’ In order to maintain the blog you must firstly keep the content constant Mr. Luna explains, Secondly one must have a strong team that works on the blog, thirdly, your information must be unique in order to surprise the visitors and encourage them to come back for the next post Mr. Luna explains.
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