PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
TT186
 
Comments: 3
Article views: 110
 
 
Latest Badges:

 
View all TT186's badges.
 

Internet presence do we really need it?

06 March 2014, 12:01

There is an incredible pressure for businesses to have internet presence. It helps businesses to capture the sector of potential clients that are looking for products and services online. But is it really important?

Like in any business numbers talk. The traffic, the cost, the return on investment. Those are the things that any business should look into.

The traffic. It is vitally important, especially for those businesses that are looking into entering the internet arena for the first time and those who are looking to improve their positioning on internet. The easiest and usually the cheapest way to take advantage is to associate your business with a portal or a webpage that already has the massive traffic running through it. So check the numbers.

The cost. Going with the first well-dressed sales representative is not the solution. My tip is : see couple of service providers, see what their offer is. See what they will “give” you for your cash. My biggest issue always is if people will actually click on the portal how many other competitors in my field will appear in the same space as me, where my business will be placed, is my business going to be right there in the most visible spot or simply is it going to be pushed to the bottom as the big companies already bought out all the most visible spots.

The ROI (return on investment). This does not always should be decided on basis on sales, even though this is vitally important too. But maybe you should be comparing the actual value for service.

I feel that we have been brain washed that internet is this mystical, complicated beast that only selected few are allowed into the sphere of the ones that know, and we allow them to charge us the exuberant sums of money.

Internet is a very powerful marketing tool. Just use it wisely, compare different options, and try what works for your business.

Your Business Consultant in Centurion. 

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Sibusiso Banda
Account of EFF chaos in Parliamen...

I watched Thursday’s events unfold right in front of me.  Read more...

0 comments 16 views
Submitted by
Inspired Parenting
Children are like spring blossoms

At this time of the year when flowers colour our world and new life brings change, pause for a moment and consider how precious your children are.  Read more...

4 comments 59 views
Submitted by
Nthabeleng Leballo
Open letter to Saturday Star

What was once an honour has now become something I will be ashamed of, all because parents do not know how to raise their children with morals and respect. Read more...

5 comments 1633 views
Submitted by
Neil Van Der Linde
If you're going to San Francisco,...

After barely surviving scenes from a Wes Craven superscript (read San Diego), we arrived in the astonishing San Francisco.  Read more...

4 comments 232 views
Submitted by
Sibusiso Banda
A coldwar of hashtags brewing in ...

Hashtag that!! That’s the new trend that has hit the South African political sphere. Read more...

0 comments 484 views
Submitted by
Dalene Buitendag
Westridge High School Roodepoort ...

On Friday evening the School had a function which as I understood was intended to be a sort of fashion show and also raising some funds for the school.  Read more...

3 comments 1340 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 40% off fashion accessories

Save up to 40% on selected handbags, purses, watches, jewellery and more. Offer valid while stocks last. Shop now!

Save up to R2000 on top electronics

Get every day mind bowing savings on top electronics. Offer valid while stocks last. Shop now!

As seen on TV - New book releases at only R199 each

Get mind blowing book savings on new titles. Offer valid while stocks last. Shop now!

Save up to 50% on Women’s month treats!

Celebrate the awesome women in your life with awesome treats like beauty products, fashion accessories, bestselling books, electronics and more. Offer valid while stocks last. Shop now!

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.