PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Darrell Cuthbert
 
Comments: 3
Article views: 713
 
 
Latest Badges:


 
View all Darrell Cuthbert's badges.
 

Is Content Marketing Slowly Replacing Creative Advertising?

14 February 2014, 13:00

Content Marketing – if you mention this term in most countries and business environments you will generally get mixed reactions; ranging from rabid enthusiasm (content marketers and writers) to rolled eyeballs and dismissive gestures (traditional marketers), to looks of confusion (business owners that don’t really understand what it is), and varying combinations of all three.

Whether you love it, hate it, or don’t understand it – the reality is content marketing is here to stay. Many large and well-known international brands have embraced it and allocated substantial resources and budgets to doing it right. 

Utilisation of content marketing is not restricted to international brands though. South African companies are slowly but steadily also venturing into this space.

Are the Ponytails Doomed to Extinction?

It is unlikely that content marketing will ever completely replace creative advertising. However more and more brands and companies are moving away from their total reliance on traditional marketing methods and investing varying amounts of effort, time and money into participating in and mastering content marketing.

The marketing and advertising landscape is rapidly changing, driven largely by the widespread adoption of the internet, the popularity of social media channels and the ease which with content can be viewed, commented on and shared by users (customers).

Smart marketers will find a way to blend traditional and content marketing techniques into a single, highly-effective promotional strategy.

Size Doesn’t Matter

In order to stay relevant and connect with a younger generation of tech-savvy customers and potential customers all South African businesses, large and small, need to have a content marketing program in place.

One of the advantages of content marketing is that it is accessible to businesses of all sizes and types, from large multinationals with a South African branch office or subsidiary, to small and medium sized enterprises.

Sharing fresh, relevant, original content is an excellent way for any business in South Africa to increase their engagement with and boost the loyalty of existing customers as well as increase the company’s exposure and profile 

This results in more leads, customers and sales.

http://www.wordtiffie.co.za/2/post/2014/02/is-content-marketing-slowly-replacing-creative-advertising.html


Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Debbie Strauss
Religious freedom!

I was raised in a religious family. Brought up to believe that life has no meaning, if not lived for God. That you are not free, if you do not believe. Enslaved by sin. Read more...

23 comments 189 views
Submitted by
Siviwe Dinga
Forgetting our language means for...

More people choose English as the first spoken language in South Africa. IsiXhosa and Zulu might be the most spoken languages among South African but English comes first. Read more...

5 comments 56 views
Submitted by
Sizwe Mda
Blame the government for xenophob...

The Xenophobic attacks should be regarded with great contempt, and our society should carefully scrutinise the symptoms that drive these recurring incidences. Read more...

1 comments 50 views
Submitted by
MadimabeTebele
Are we really post-colonial? Are ...

I vaguely remember a time I was proud to be South African… It seems like moonlights ago, when I used to have high hopes for this country, this country known as South Africa.  Read more...

8 comments 1913 views
Submitted by
Maryanne Kamunya
An open letter to us

I’ll start off with white South Africans. How many of you believe that the African continent will never develop because the political leaders are black? Read more...

9 comments 690 views
Submitted by
Ian Graupner
Xenophobia, or racism?

Xenophobia is described as ‘a fear, dislike, or prejudice against people from other countries.’ If you substitute ‘countries’ with ‘race’ then you have the description of racism. In my view the two are simply the same thing. Read more...

2 comments 308 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.