I am a firm believer in treating people equally. I believe at the core of each person lies a soul; it is this soul that is the oneness in all of us. We are all souls seeking to discover our purpose, infused with the spirit to teach and learn; the spirit to lead and serve. We all fundamentally desire the same things Love, Peace, Joy, Respect, Forgiveness and the right to express the highest form of who we are. I am however sensing the unawareness to a looming hypocrisy and I believe if this is not addressed before it becomes a pandemic it might perpetuates the consciousness pain we so much seek to heal as a people.
There is a sense that men are privileged, that they have always enjoyed supremacy and freedom. This is very true and cannot be disputed. It is therefore justified that there has been a number of interventions that have been constructed to enable women liberation and empowerment. A good idea born of noble intentions, however as these interventions are implemented in the workplace, communities and schools; we should be mindful not to leave men feeling disregarded and inferior, the same emotions that women have been subjected to for so long. We should ensure that we are mindful of being inclusive in our interventions not divisive.
I thought it would be interesting to bring a bit of context before I indulge into the essence of this writ. I recently had a conscious view at the Lays Advert which depicts a hot looking guy who gets pulled over by a female traffic officer. The officer then request a guy to get out of the car and by the end of the officer’s interaction with the driver, the officer spanks the driver’ bum. My first unconsciousness glance at the advert, I found it cute, but I then awoke and saw the unjust in this advert. This advert depicts men as people who enjoy sexual abuse; it perpetuates all sexual stereotypes that the world currently has about men. I dislike stereotypes because I find them so disempowering, the moment someone identifies with some form of stereotype they fall into deep unconsciousness and start to engage the world as they are perceived not as who they truly are. Now if we as a people are calling for men to be more responsible in their thoughts, behaviour and views about sex, why are we in the same plane depicting them as helpless sexual objects, who enjoy any form of sexual interaction even, being spanked by random traffic officers on their bum. And if you think I have lost my sense of humour, can we then swap roles and say this advert depicted a hot female driver, who gets pulled over by a male officer who end up spanking her bum, let me tell you what could have happened, the activists, Gender groups, John Robbie would have had to talk about it and eventually the advert would have been withdrawn and closed with an apology from the Marketing Director of the Company as well as the Creative Director of the company that birthed the advert. But because its men it’s not a big deal. We need to be flawless in pursue towards justice, in defending the marginalized, we should remember not to marginalize others. If we however think this advert is cute, then let’s restore the Flora advert, in assumption that the world has a sense of humour.
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