Welcome to Malemaology 101, where we can truly understand what it is that makes Julius Malema and his Malemites (followers of Malema) such effective movers, shakers and epic news makers.
First we will need to understand the concept of socially engineered voyeurism.
So there you are, stuck in traffic, late for a meeting frustrated beyond mortal limits when suddenly you drive past the reason for the delay.... An gruesome accident on the other side of the highway, the side that does not effect the flow of your side at all.Obsessed with the macabre, drivers slow down to rubber neck in the hope of catching a glimpse of something disturbing.
Malema is that accident.
Frothing at the mouth, spewing absurd vagaries, he yanks and tugs at the fears and insecurities of his target focus - the imperialist agents.
His crowds are small, sometimes a few kids in the dust vastly outnumbered by the recordists of the macabre - the press.
He makes a comment.
Thus follows the slopping noise of said comment being dished into our tin plates and the hungry slurping of mouths and scraping of cutlery as we wolf down the news.
Any true Malemaologist will know that the subject of our studies is simply too good for business to let go. The information pedallers simply cannot afford for this man's struggle to die down, he is simply to awesome a news maker!
When he speaks, he spews. Like a chicken laying golden eggs he vomits up front page headline after front page headline which we immediately snap up, rubber necking to see if we can catch a glimpse of something disturbing, our hunger for the macabre growing with each bite!
The truth is, until the baton is passed to something as disturbing, we want Malema in our headlines.
We want that thing that will stop us in our tracks and make us feel uneasy.
The press need that macabre scene that causes the traffic to slow down and read their articles.
He is no revolutionary.He is no philosopher.He is no ivy league orator.
Malema is just a guy who got sick and tired of seeing his people trampled by poverty and managed to enrich himself with the contacts he made on route to trying to do something about the situation.To the opportunist, there is no corruption, only deference and fair dues.
The unfortunate thing is that Malema and his Malemites attempt to perform heart surgery with cudgels and hammers, not understanding that blunt force no longer has it's place in the new South Africa.
And there we are, enjoying the show, loving every minute of gossip it inspires, encouraging our chefs to serve up platter after platter until we are fat and satiated on our macabre meal.
Until Malema disappears off the radar and is replaced by our dessert, whomever that may be.
But let us be careful, lest our feeding frenzy empower this growing force. Like the old classic 'The Never Ending Story'.
Malema can become 'The Nothing', eating and destroying everything in his path all in the name of liberation and freedom.
Foolishly he lashes out at the media, the very hand that feeds his power, and like Piranhas in a pond the feeding frenzy is intensified.
We all click happily, hoping for that glimpse, that this might be war... or something just as extreme.
Oh... there goes the bell.Maybe we shall continue this discussion at our next class.
Bon Appetite... Clarice.
Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.