PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Funda
 
Comments: 57
Article views: 5577
 
 
Latest Badges:


 
View all Funda's badges.
 

MiWay Racist Ad

14 July 2014, 08:40

I was dismayed mere minutes before the start of the world cup final to watch what I consider to be the most racist ad I've seen on television. It can be accessed on YouTube (for now) but since I don't know what this forum's rules are relating to linking, just Google MiWay Bee Advertisement.

A quick breakdown though:

https://www.youtube.com/watch?v=zBCXPCS15S0


The advertisement opens in a rich neighbourhood in some guy’s house where a party is going on. The owner of the house is a white guy and he’s initially dancing with two black girls. In fact when there’s a wide shot of the whole compound it becomes obvious that he’s probably the only white person there. His neighbour (a black guy) leans over the wall and calls over to the guy, saying that he notices he has a ‘bee problem’ (the camera focuses for literally two seconds on a beehive on his house). The white owner doesn’t hear and his neighbour then spells it out for him ‘a B-E-E problem’ and the owner says he can’t seem to get them to leave (cue some shots of the black partygoers dancing and such).


The conversation goes like this (quoting):

**Dance scene; Neighbour leans over the wall and calls to the owner of the house**

Neighbour: ‘Holla bra’ Henri, I see you have a bee problem

Henry/Owner: What?

Neighbour: Bees Henry, B-E-E

Henry (pointing behind him at the black party goers): Sorry I can’t get them to leave

Neighbour: Is your home insured with MiWay

Henry: No, why?

Neighbour: Well if is you can just call them and they’ll come remove the bees

[[ The camera focuses on a scene of a black guy jumping into the pool that the word ‘Bees]]

Henry: Really?

Neighbour: Ja, just smoke them out.

Henry: Smoke them out? Shots, maybe I’ll try that.

    [[The camera then focuses on the black party guests and the words 24hour home emergency assist with all home insurance policies come up]]


When you watch the ad it’s even clearer. They’re literally comparing black people to an insect infestation. It’s so obvious to anybody that it’s not about Bees (we only see the beehive for a second or two). Disgusting ad really.




Now of course there'll be people claiming it's just a bit of fun, but that's a really primitive state of mind. This is nothing more than a disgusting ad, it's not funny at all. The shocking thing is they must think that (a) black people will be too stupid to get it, or too lazy to complain and (b) white people will all snicker and giggle because they'll all racists.

It's difficult to imagine how this got on to television, but MiWay need to apologize for this immediately, and suffer backlash for it. Again, I'm not sure whether this forum will appreciate the posting of contact information in a post so I'll instead encourage any sensible and active citizen to rather just google MiWay and contact their customer care division to complain or else the Advertising Standards Authority of South Africa. Ironic because it was followed by a lovely advert from DSTV, but it really messed with my mind for the opening of the World Cup.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
57 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Karlito
Beware! The old new computer supp...

Working in IT for the last 20 years, I often forget that many people use their computer like an appliance, surfing the internet and writing mails. Read more...

10 comments 420 views
The nation's fear

All of us dream of being better people in the society. We can only achieve that dream if we can understand our past and recognise the injustices of the past and find ways of moving together as one nation.  Read more...

4 comments 81 views
Submitted by
Lethiwe Mdluli
Have you suddenly developed a fea...

Flying has always been considered as the safest way of travelling until this fact was questioned because of the recent tragic events surrounding airplanes. Read more...

8 comments 197 views
Submitted by
Kalibanache
Iran is next or what ?

Seems the Gaza drama will not end soon. How long before the Israelis are forced to deal with Iran? Read more...

8 comments 270 views
Submitted by
Greypatriot
Ending the Malema revolt

During the past five years Julius Malema has become a deadly threat to future public order and peace. He has grown in fame and popularity as a radical youth and political party leader, way beyond the expectations of critics and experts.  Read more...

41 comments 1004 views
Submitted by
John Comyn
Eskom have hijacked us

Anyone out there seen their electricity bill this month? I live in an apartment and my bill has gone from approximately R600 to just over R1000. Read more...

6 comments 139 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Up to 60% off - clearance sale!

Save up to 60% on appliances, books, electronics, toys, movies and more. Offer valid while stocks last. Shop now!

Deal of the Week!

Get bestselling John Green novels now just R99 each! Hurry and get yours while stocks last. Shop here.

Mind blowing deals on beauty & fragrances

Save up to 30% off beauty and fragrances. Offer valid while stocks last. Shop now!

Up to 50% off hair care products!

Save up to 50% on professional hair care products at kalahari.com. Offer valid while stocks last. Shop now!

30% off academic books

Score a mind blowing 30% off academic books! Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.