PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Funda
 
Comments: 50
Article views: 5649
 
 
Latest Badges:


 
View all Funda's badges.
 

MiWay Racist Ad

14 July 2014, 08:40

I was dismayed mere minutes before the start of the world cup final to watch what I consider to be the most racist ad I've seen on television. It can be accessed on YouTube (for now) but since I don't know what this forum's rules are relating to linking, just Google MiWay Bee Advertisement.

A quick breakdown though:

https://www.youtube.com/watch?v=zBCXPCS15S0


The advertisement opens in a rich neighbourhood in some guy’s house where a party is going on. The owner of the house is a white guy and he’s initially dancing with two black girls. In fact when there’s a wide shot of the whole compound it becomes obvious that he’s probably the only white person there. His neighbour (a black guy) leans over the wall and calls over to the guy, saying that he notices he has a ‘bee problem’ (the camera focuses for literally two seconds on a beehive on his house). The white owner doesn’t hear and his neighbour then spells it out for him ‘a B-E-E problem’ and the owner says he can’t seem to get them to leave (cue some shots of the black partygoers dancing and such).


The conversation goes like this (quoting):

**Dance scene; Neighbour leans over the wall and calls to the owner of the house**

Neighbour: ‘Holla bra’ Henri, I see you have a bee problem

Henry/Owner: What?

Neighbour: Bees Henry, B-E-E

Henry (pointing behind him at the black party goers): Sorry I can’t get them to leave

Neighbour: Is your home insured with MiWay

Henry: No, why?

Neighbour: Well if is you can just call them and they’ll come remove the bees

[[ The camera focuses on a scene of a black guy jumping into the pool that the word ‘Bees]]

Henry: Really?

Neighbour: Ja, just smoke them out.

Henry: Smoke them out? Shots, maybe I’ll try that.

    [[The camera then focuses on the black party guests and the words 24hour home emergency assist with all home insurance policies come up]]


When you watch the ad it’s even clearer. They’re literally comparing black people to an insect infestation. It’s so obvious to anybody that it’s not about Bees (we only see the beehive for a second or two). Disgusting ad really.




Now of course there'll be people claiming it's just a bit of fun, but that's a really primitive state of mind. This is nothing more than a disgusting ad, it's not funny at all. The shocking thing is they must think that (a) black people will be too stupid to get it, or too lazy to complain and (b) white people will all snicker and giggle because they'll all racists.

It's difficult to imagine how this got on to television, but MiWay need to apologize for this immediately, and suffer backlash for it. Again, I'm not sure whether this forum will appreciate the posting of contact information in a post so I'll instead encourage any sensible and active citizen to rather just google MiWay and contact their customer care division to complain or else the Advertising Standards Authority of South Africa. Ironic because it was followed by a lovely advert from DSTV, but it really messed with my mind for the opening of the World Cup.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
50 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
David Gillham
Mckaiser challenged

'Do Races Exist And Does It Matter?' - A response to Eusebius Mckaiser Read more...

4 comments 416 views
Submitted by
Gordon Parris
Russia, Ukraine and the ANC

The ANC's understanding of the Russia and Ukraine situation explored. Read more...

8 comments 471 views
Submitted by
Fired up
Sweden on the cusp

Sweden, “The North Korea of Scandinavia” is changing tack. Read more...

7 comments 485 views
Submitted by
Mancha Wa Ga Mashilo
But South Africans, what is gende...

Equality is the state of being equal, especially in status, rights, or opportunities. One cannot dispute the fact that women need economic and social upliftment by our society. Read more...

2 comments 169 views
Submitted by
Martijn Vreugde
The Egg, a story about you, you j...

The Egg is a story by Andy Weir, a phenomenal writer, but what is most important is the concept the story implies. Read more...

3 comments 140 views
Submitted by
Victor
Do atheists have a moral compass?

A common question put to atheists by believers is: "Do atheists have a moral compass?" Believers seem to think that only they have a moral compass. Read more...

133 comments 1409 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

TV Get us in your home, on your television.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.