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Charlie Wilson
 
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Opposition: Fire your people!!

08 April 2014, 13:50

This is possibly the easiest election to ride to the top, and I am left pondering why these opposition parties are being so slow… They have Nkandla.

You see, Nkandla is the Gold Mine of elections. It is the Holy Grail of politics. It is every opposition party’s wet dream. It is the answer to lowering your opponent and automatically raising yourself, simply because you did not do what they did (yet). By lowering the other, you are seemed to be the better choice, even if you have done nothing worthwhile. It makes no sense, but then politics rarely does… The opposition (all opposition parties) really need to get on this bandwagon, and those marketers that they have hired, need to be fired.

What I would do, if I was branding any party, is simply state what Nkandla is… but make it easy for the common man to relate. You see, saying “1 million rand” makes it hard to quantify in a person’s brain. I can’t imagine what it would look like, I know what it might buy, but cannot imagine it properly… Most people in this country will never even earn 1 million over the course of their entire lives!! Now we take that amount (that I cannot really appreciate) and then multiply it by 246!! My brain cannot compute what R246 MILLION actually is!! And so, the plain and simple solution for any party to take is to break down exactly what Nkandla costs to the people of SA… Plain and simple.

All you need is a piece of board, like most election posters, and then a family member who has a printing business to get the tender, and you be away!! Just remember to keep it simple, and use numbers that everyone can understand. Seeing just how many zeros are at the end of that number can make people begin to understand the depth of the splurge…

Poster 1: RDP houses… everyone wants one!! Either to stay, rent or sell, but everyone wants one!! So make it simple, some estimates for an RDP house are from R120 000 upwards - so let’s say R150 000 each (to give the middle man his cut). Now put that on a board and then add your logo!!

Where do you want your money to go?

R246 000 000 = House for 1 Jacob Zuma family

R246 000 000 = 1640 RDP Houses for 1640 families

                Insert slogan and logo here

Poster 2: Mine workers… they want their R12 500 by any means necessary!! (even if it means mines close and other people end up without a job… but hey, R12 500!!)

Where do you want your money to go?

R246 000 000 = House for 1 Jacob Zuma

R246 000 000 = R12 500 wage for 820 mine workers for 2 years

                Insert slogan and logo here

Poster 3: Jobs… people want jobs!! Show them how many ‘job opportunities’ can be created using this money. The ANC used the ‘job opportunities’ term, so run with it!!

Where do you want your money to go?

R246 000 000 = House for 1 Jacob Zuma

R246 000 000 = 2117 jobs for farm workers for 4 years

R246 000 000 = 2730 jobs for domestic workers for 4 years

                Insert slogan and logo here

Poster 4: SCHOOLS!!! Don’t we need these things that give our kids a future?! This article found here: http://www.pmg.org.za/report/20130724-school-building-programme-input-public-works-deputy-minister-and-independent-development-trust states: “With bricks and mortar, the average cost per school was ± R14.5 million”

Where do you want your money to go?

R246 000 000 = House for 1 Jacob Zuma

R246 000 000 = 17 brand new schools!!!

                Insert slogan and logo here

When you think about it, it’s no longer crazy that we could have built 17 brand new schools; but it now becomes sad… especially in our country. And there are so many more options available for them to poster up!! From increasing grants for the next 2 years, to revitalising worn down city centers, more cops, potholes to fill, roads to build, text books to deliver, the list can continue on and on!!

The even more amazing part of this whole Nkandla issue, is that we spent R240 000 000 on UPGRADES… No, not knocking down old buildings. No, not buying fresh top class land. No, not starting a house from scratch. Simply upgrades… Last year, it was reported that the Pavilion shopping centre in Durban would be receiving a R288 million make over and expansion. Redoing and extending an entire SHOPPING CENTER (including adding a hotel and office space) costs almost the same as upgrading the honourable ones house (according to some reports, construction is not complete and  more still needs to be spent).

How that makes any sense, is politics I suppose… and why the great array of parties have not thought about this simple, yet effective plan, is just another nonsensical move…

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