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T-spoon
 
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Poor campaignign by the DA and the other parties

06 May 2014, 05:30

From late last year till to-date I've been reading and watching opposition parties doing what they themselves called election campaign.

I did not hear or see any party campaigning to win the elections but were all begging the ANC to remove Jacob Zuma as a president of the country. In every single rally and campaign by the oppositions, Zuma's name was spoken 90% more than what they will do should they be voted in to the government.

The DA was the worst, for in all interviews you would hear the name Zuma more than anything else. It sounded like should ANC remove Zuma as their presidential candidate, they would be more than happy and would love the ANC to continue ruling.

Let's look at the "I ANC ayisa fani" TV advert for an example. One can say the advert was more than brilliant and that it shook the ANC. However, let's look at the spoken words on the advert. Were the words directed to the public? What impact did the words do to you and I as voters? Did it worth saying and/or asking the president those questions when going for the elections? Were they the right words and or strategy to use to campaign for election by the opposition?

To answer these questions I for one can say, 1) the words were not directed to us but the president.

2) They did no impact on voters for every South African is crying for job and instead of Maimane telling us or promising to deliver jobs should they be voted in, he opted to cry with us for jobs by asking "where are the jobs Mr. President?" We the voters should be crying asking the president the question not the DA.

3) It did not worth at all saying or asking those questions to the one you are competing with. What it did was to give Zuma an idea of what people expect to hear from him while campaigning. The message also told Zuma to up his game, pull up his socks and deliver that which he promised the country, in this case, jobs.

4) A very poor strategy, I wonder why did they fight with SABC for it to be aired. Every day and every time the advert played it recorded the name ANC on people's mind not the DA, which on this case was the advertiser.

Talking about Nkandla on every rally was the stupid idea for the public does not care much about it but the service delivery, jobs, etc. And for the record, Nkandla in no food that you eat and need to eat the following day, it was built and it is done it will never be built on the next term of Zuma. What we wanted to hear from you was what is it that you will do for us should we vote for you, was to answer the question, why must we vote for you?

I don't know maybe it is because DA is led by a former journalist, she likes telling people stories. Instead of telling us what is in store for us from the DA, she was repeating what everyone saw in news the previous day, like Nkandla, the Guptas, etc. We all saw Madonsela's report on news, and some even went far to reading it on news papers. There was no reason what so ever to call us in to the stadium or whatever the place she chose to give us the report, because what they were doing was to give people Madonsela's report  

DA, if you don't make it these elections you have no one to blame but yourselves.

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