PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
lawUMK
 
Comments: 4
Article views: 533
 
 
Latest Badges:


 
View all lawUMK's badges.
 

President Zuma - Communication Skills

12 July 2013, 16:51

Content aside - Julius Malema is a better orator than President Jacob Zuma. 

For some very awkward reason, I am more excited to hear Malema speak than the President. Malema does not shy away from the use of 'bogus adjectives' and what I like to call "54 Sauer Street coined words". Should we adopt political debates before 2014 elections as seen in Kenya recently, I fear the worst. 

The President should practice his speech a bit more before reading them in public and maybe in future incorporate the teleprompter as the US president does. 

Visual communication is very important and the President needs to do more in this regard. 

Should the President hire me as his brand manager, I would ensure that:

1- His speeches are shorter,
2- His speeches are in highlights and give him the opportunity to explain his points off heart,
3- He engages with every audience uniquely and blend matters/points to suit them, 
4- He uses the power of examples,
5- He understands that eye contact is key.

On the matter of eye contact, go back to Barack Obama's visit and the press conference that ensured at the union buildings. Whilst President Zuma was speaking, notice the body language of President Obama. The American President tilted his body towards President Zuma and maintained eye contact with both President Zuma (the speaker) and the audience. President Zuma did not return this favor.

Another instance - In 2009 at the inauguration ceremony of President Obama at Capitol Hill, shortly after the President took the oath, there was a special performance by an Orchestra seated on a level above and behind President Obama, now because the musical presentation was for the President, he leaned forward and turned his head back throughout the presentation. As uncomfortable as that would have been for him, he understood the importance of visual communication. Him looking back at the performing band showed confirmation/approval for the band.

Again I say to the powers that be, not only am I available to brand and style the President, I believe I can lead a campaign to revamp the Zuma brand to become more appealing.

President Zuma needs more fitted suits, he needs to exercise more, we need to improve his spectacles, his ties are a BORE (oh Lord, those ties)....

Anyways, my case is rested.

Follow @lawUmk

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
4 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
PeterTracey
We must do more for the working c...

It has been my observation that there are broadly four main categories of people in South Africa: new money, old money, politically connected individuals and the working class  Read more...

1 comments 26 views
Submitted by
John Reese
Driving in Cape Town traffic is h...

I'm writing this article to simply express my frustration with the traffic and the traffic cops who troll the roads. Read more...

1 comments 104 views
Submitted by
Guy M Artist
Small business trips, tricks and ...

Today I want to talk to you about entrepreneurship, owning a small business and the hazards of being self employed.  Read more...

5 comments 577 views
Submitted by
Adam Sibuyi
Our subsequent scuffle cutting ed...

Africa, albeit sovereign, are still far-flung from being unrestricted and liberated. Dogmatic liberation is demarcated basically as autonomous. Read more...

1 comments 54 views
Submitted by
Jenelle Joanne Ramsami
My Story

My name is Jenelle Joanne Ramsami and I was born from Durban as a partially impaired individual and I had to endure a lot of hurdles and challenges in life. Read more...

1 comments 144 views
Submitted by
Julian Jackson
Why value investors have been und...

Value investing has been a solid philosophy and history has shown that it works better than most other investment philosophies.  Read more...

2 comments 967 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

TV Get us in your home, on your television.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.