PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
The Fox 5366
 
Comments: 21
Article views: 940
 
 
Latest Badges:



 
View all The Fox 5366's badges.
 

Racism is bad, but sexism is good?

17 July 2012, 07:30
People often like to blame the politicians for dividing society into racial groups, but in terms of packaging humans into commoditised parcels, can't marketers be held the most to blame?

I had a 'straw that broke the camel's back' moment last night, when I read through a separate motoring magazine - Women on Wheels, or somesuch -  piggy-backing on the distribution of a popular interior decorating magazine.

The advert on the back cover was for Lady@Out, a new campaign being run by Outsurance: http://www.outsurance.co.za/personal/other-insurance-products/lady-at-out/

Let me quote: "At OUTsurance, women have always reaped the benefit of being the safer, more responsible gender by paying a much lower car insurance premium than their male counterparts. We’ve now gone one step further by designing a brand-new insurance package, especially for our female clients. At a small additional premium, you’ll enjoy access to a host of awesome benefits – each of which is sure to make your life that little bit easier!"

I just so happen to be a man, and just so happen to be one of OUTsurance's 'valuable' clients. My immediate reaction was 'So where is Gentleman @ out?' Why does OUTsurance assume that I don't need access to a handyman, trip monitoring, coverage for groceries stolen from my car, or a version of 'handbag' cover?

Then I started pondering why was the assumption made that women need a separate supplement for motoring in any case - filled with all the stereotypes and cliched language you could wish for - and packaged with an interior decorating magazine?
If I was a woman, wouldn't I find that sort of treatment insulting? And as a guy, why is it assumed that I WON'T be insulted when my interior decorating magazine is packaged with a magazine which so clearly ignores me. And, finally, WHY is the staff of the interior decorating magazine composed 95% of women?

Aargh, this is all so frustrating to me, and I don't know if I'm the only one. To the women out there, do you feel that you're being targeted poorly when the 'female' magazines out their are heavy with handbag and eyeliner adverts and human interest stories about break-ups and relationships?

To the guys out there, do you hate the assumption that you automatically are interested in rugby, beer, how to pick up women in bars and how to build a shelf from scratch just because you have the requisite genitalia?

To re-focus this generalised rant, I'm disappointed that OUTsurance wouldn't care that it is snubbing me, as a male customer, through launching a targeted campaign like this which clearly excludes me. They are by no means the only company doing this though: to the extent that we don't even notice it anymore.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
21 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Moderately about moderation

I don’t know about you, but I became involved on this “forum” because of boredom. I was missing the conversation with people different than my family. Read more...

20 comments 268 views
Submitted by
Brillianx Mpe
Does digital migration mean the d...

Technological industry has seen profound developments over the past decade which one may see as posing a threat to traditional media. Read more...

0 comments 118 views
Submitted by
Sayed Ridhwaan
Muslims Assist Cape Fire Fighters

Local Religious Based Organisation Cape Town Islamic Educational Centre (CTIEC), have launched a campaign “Donate Halaal” that will assist the rescue personnel and fire fighters who are battling a blaze on Cape Town’s south peninsula since the weekend.  Read more...

12 comments 585 views
International Women's Day: Honour...

Commemorating International Women's Day by honouring Gauteng Women making Difference in our communities; be it in townships, suburbs, villages, informal settlements, workplace, business, media/social media.  Read more...

0 comments 89 views
Submitted by
Gale McAll
Fireman lit from the fire

5am this morning I ventured onto the mountain slopes in Noordhoek Read more...

4 comments 403 views
Submitted by
Fired up
Psychological Man- cultural model...

How many times have your heard someone utter six of the most un-profound words of today in the hope of settling an argument?  Read more...

10 comments 192 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.