PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Andre de Villiers
 
Comments: 0
Article views: 388
 
 
Latest Badges:

 
View all Andre de Villiers's badges.
 

Rise and Rise of the Property Portals

10 March 2014, 07:24

With the bulk of any real estate office's budget going into marketing costs it is crucial for any owner of an agency to do his best to establish the source of the buyer and the source of the seller. 

Such research is a vital part of running any growing and successful business and in the rapidly evolving world of real estate, detecting trends is a critical part of strategic planning.

Having recently concluded a survey of 2013 sales the biggest trend I have identified is the substantial increase in the use of property portals by buyers, over the use of Corporate websites. Of all the portals, Property24 is clearly the outright preferred portal for our area. Fewer buyers seem to be interested in what individual company websites have to offer, with a clear preference to go to the shared portal sites.  It seems that the real value in Corporate website is now for branding and positioning on Google and other search engines, for those buyers who don't know about the property portals. *

Of the buyers surveyed on their buying process significantly all except 11% had used the internet as part of their search to find a property to buy. Of these 72% remember using the portal Property24.  Only 33% mentioned any other property portal (this was mostly PrivateProperty followed by IOL and Tivvit).  Only 27% could recall using any individual company's website.  I would very much like the Western Cape Institute of Estate Agents to undertake a regional survey to establish these trends, and have communicated such request to them as I don't believe that the portals themselves can provide independent commentary on this that would not be considered subjective.  

There is also a clear decline in the use of printed media for sourcing information on properties for sale. Only 52% mentioned using any printed property publication as a part of their property selection process.  The last time we did a similar survey some 80% had referred to printed media, so a significant decline.  

Many people were maybe not surprisingly, rather vague with their recollections and I have little doubt that results will vary from area to area and of course market demographics.    

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Zethembe Mseleku732
The three-legged “threat” for you...

The notion of “youth development” has become the central theme in development agenda both locally, nationally and internationally. Read more...

0 comments 69 views
Submitted by
EricdeCarlos
Waving a bull in front of the red...

Our corrupt government is robbing us blind! And we can do nothing about it! Read more...

9 comments 608 views
Submitted by
Gail Shorkend
New airlines a good thing

We have so many airlines now. It is unbelievable. It is a good thing. Read more...

5 comments 175 views
Submitted by
Diego Singer
Policemen are being killed

I'm sure "Dojos", the training clubs, will do it "pro bono" self defence training for the police. Read more...

6 comments 350 views
Submitted by
Holdanigono
What is it to you?

People irrespective of religion or non-religion are fickle and like to see themselves as the special few.  Read more...

9 comments 127 views
Submitted by
Chris Khanye
Minister says SANDF ignorant

The SANDF is so ignorant it’s possible for that organ of State to also hire a jet owned by El Chapo. Read more...

10 comments 1037 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

TV Get us in your home, on your television.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.