PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Andre de Villiers
 
Comments: 0
Article views: 381
 
 
Latest Badges:

 
View all Andre de Villiers's badges.
 

Rise and Rise of the Property Portals

10 March 2014, 07:24

With the bulk of any real estate office's budget going into marketing costs it is crucial for any owner of an agency to do his best to establish the source of the buyer and the source of the seller. 

Such research is a vital part of running any growing and successful business and in the rapidly evolving world of real estate, detecting trends is a critical part of strategic planning.

Having recently concluded a survey of 2013 sales the biggest trend I have identified is the substantial increase in the use of property portals by buyers, over the use of Corporate websites. Of all the portals, Property24 is clearly the outright preferred portal for our area. Fewer buyers seem to be interested in what individual company websites have to offer, with a clear preference to go to the shared portal sites.  It seems that the real value in Corporate website is now for branding and positioning on Google and other search engines, for those buyers who don't know about the property portals. *

Of the buyers surveyed on their buying process significantly all except 11% had used the internet as part of their search to find a property to buy. Of these 72% remember using the portal Property24.  Only 33% mentioned any other property portal (this was mostly PrivateProperty followed by IOL and Tivvit).  Only 27% could recall using any individual company's website.  I would very much like the Western Cape Institute of Estate Agents to undertake a regional survey to establish these trends, and have communicated such request to them as I don't believe that the portals themselves can provide independent commentary on this that would not be considered subjective.  

There is also a clear decline in the use of printed media for sourcing information on properties for sale. Only 52% mentioned using any printed property publication as a part of their property selection process.  The last time we did a similar survey some 80% had referred to printed media, so a significant decline.  

Many people were maybe not surprisingly, rather vague with their recollections and I have little doubt that results will vary from area to area and of course market demographics.    

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Kiwi
How can we know who the false pro...

The Bible explains how we can, "False prophets are people who prophesy or say things in God’s name - as if it were His very Words." Read more...

44 comments 969 views
Submitted by
GodBeliever
Atheists and Christianity

It appears to me that atheists on News24 have a paranoid, abnormal obsession with Christianity, more so. Read more...

44 comments 448 views
Submitted by
Tendani Siala
Suffer the believers

I’m prompted to write this piece following the reported deaths of 67 South African citizens in Nigeria while visiting the church of Pastor TB Joshua.  Read more...

25 comments 758 views
Submitted by
Cbooseesaw
SA labour relations and the “squa...

The state of South African labour relations can be best described with the cliché “it’s a ticking time bomb”.  Read more...

2 comments 500 views
Submitted by
PadsVannieBaai
Carpe Diem Scotland!

So the Scots are Skirting with 307 Years of History.... Read more...

6 comments 729 views
Submitted by
Peter Langerman
Gerrie Nel in the Oscar Pistorius...

I often wondered why Barry Roux didn't object to Gerrie Nel's cross of OP. Now I realise that Barry Roux just gave Gerrie Nel rope to hang himself.  Read more...

76 comments 6772 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.