PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
YoungBlackAndAngry
 
Comments: 82
Article views: 5
 
 
Latest Badges:


 
View all YoungBlackAndAngry's badges.
 

SA advertisers and media ignore black women

15 November 2012, 20:29

South African advertisers and media  ignoring black women

With black people, having come out of being the minority of those who support the economy due to the employment systems reform through black empowerment, I feel that advertisers are ignoring black women.

I don’t think I’m the only one that thinks, that, shops are ignoring black woman, shoe stores like ALDOS, and underwear shops like LA SENZA have totally ignored a big chunk of the market by advertising to white south African women only.

What I find to be a shame is that black women still walk into such stores and by clothing and items, that were obviously not marketed to them even though I know a big portion of the stores incomes come from them.

I commend stores like Woolworths who have started to advertise to black people as well, and even have taken the time to use black mannequins.

With black people starting to make up a lot of the economy buying power I think it’s only fair that we start to ask questions towards advertisers and retailer’s alike where faces like ours are.

It’s totally disheartening to want to buy a piece of clothing and find that the retailer such as the above mentioned to not advertise to me.

Black women contrary to popular belief are not as docile as people think we are. Maybe reform in the South African media world should start advertising to the majority of people that are actually supporting it.

I urge black women to start taking their power back and boycott stores that don’t advertise to them.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
82 comments
Comments have been closed for this article.

Read more from our Users

Submitted by
Mark Duffield
City of Joburg - a law unto thems...

The City of Joburg is incompetent, egotistical, lazy, disrespectful of our Constitution and the rule of law. Most definitely not “in it” to serve and help their customers. Read more...

0 comments 3114 views
Submitted by
Mlibazisi Jeffrey
Las Vegas and Mogadishu: lessons ...

Intellectually open people know that terror has no race. Yet terrorism has been used to demonise and “other” Muslims and people of a particular look. Read more...

0 comments 179 views
Submitted by
Yj Draiman
Israel must build at least 100k h...

All the territory west of the Jordan River and more belongs to the State of Israel, based on historical data, international law and agreements. Read more...

0 comments 413 views
Submitted by
Siavosh Hosseini
Trump decertifying Iran could be ...

The Iranian regime is finding itself in a position of fighting for its very survival as the international community and the Iranian people call the regime to account.  Read more...

0 comments 292 views
Submitted by
DRUM Digital
SEE: People react to #Brickz sent...

Kwaito star and convicted rapist Sipho 'Brickz' Ndlovu has been sentenced to 15 years in prison for the rape of a 17 year old relative. See how social media reacted. Read more...

0 comments 2935 views
Submitted by
DRUM Digital
SEE: Social media reacts to Zuma'...

President Jacob Zuma has done another cabinet reshuffle. See how social media reacted. Read more...

0 comments 1145 views
 

services

RSS feeds News delivered really simply.

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

 
Interactive Advertising Bureau
 
© 2017 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.