PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
BraWilly
 
Comments: 1
Article views: 447
 
 
Latest Badges:

 
View all BraWilly's badges.
 

SA females trail the males

20 June 2012, 19:53

Understanding of gender-based dynamics of the South African smartphone market, given the country's (still) new democracy and associated drive to ensure empowerment of the women folk, is of significance to me as a digital marketing strategist and infopreneur. 

Bear in mind that Census 2011 estimated that there are 50.5 million South Africans, and 52% of them are female (or 26,26 million).   

Let me share with you my analysis and key findings relating to the gender-based smartphone market. Data used were extracted from OurMobilePlanet report of 2011.

South Africa's smartphone penetration for males and females is 17% and 14% respectively. I am tempted to wax lyrical about Mzansi's gender imbalance history and how it may explain this skew, but I shall leave that to the politicians and stick to my knitting.

Blackberry, the current star of South African smartphone market, owes its dominance to females where it has 53% share of the market, with the second largest mobile operating system being Windows at a lowly 11%. Compare Blackberry's share in the male smartphone market at 37%, with Nokia at 19% andAndroid 11%. 

Females entered the smartphone market later, as shown by 79% of them being first time owners, while only 53% of males owned this device for the first time during the same period.

Of the 24 general activities that smartphones are being used for by both genders, five show a distinct gender bias, as measured by a difference of 5% or above - tether to a computer (41% male: 30% female), product search (65% male: 58% female), purchased a product (26% male: 17% female), watched videos on vide sharing sites (43% male: 36% female), and reviewed websites/blogs/message boards (47% male: 38% female).

It is an accepted fact that social media generally appeal more to females, and this is confirmed by the finding that 72% of them visit these sites daily on their smartphones, compared to 68% of males. However, males have 18 apps on smartphones as opposed to 12 on females’ devices. In addition, more than 50% of males and less than 40% of females are looking to use more apps in the future. 

What does this all mean?  Males tend to embrace mobile technologies more readily than females, and will more likely use their mobile devices to purchase products.  

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Thulane Che Trosky
The irony of it all.

In the meeting that the Minister had with local representatives, each delegated person was supplied with bottled, distilled water in front of him. Read more...

2 comments 137 views
Submitted by
wesleyseale
DA rent-a-Black continues in EFF

DA theatrics almost beats EFF showcase. Act 1 of Rent-a-Black ends, in comes Mmusi-cum-Obama-Maimane. Read more...

29 comments 513 views
Submitted by
Moos Liem
Closed Mosque 101

I thought I would take the opportunity to explain what happens in our Closed Mosques. Read more...

132 comments 1936 views
Submitted by
czoe
Shattered dreams of our Youth...a...

The Children of South Africa have their hopes shattered whilst the Political Party’s are busy with their “duties” of infighting at the House of Parliament.  Read more...

10 comments 239 views
Submitted by
nandezviews
Stockholm Syndrome as an end to t...

Hanah Arendt once wrote a controversial book titled Eichmann in Jerusalem; a case for the banality of evil.  Read more...

7 comments 199 views
Submitted by
Heiné de Waal
Preaching does not help!

If you want to convert people to your opinion, chances are good you will tell them what is wrong or right. Read more...

100 comments 891 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Pre-order your iPhone 6 at kalahari.com

Hurry and pre-order your own iPhone 6 now at SA’s favourite online store!

Bargain box – 60% off

Reduced prices, very limited stock. While stocks last. Hurry and shop now!

Mind blow low prices on electronics

Get either the Prestigio multiphone or Proline tablet 7” tablet for only R699. Offers valid while stocks last. Shop now!

30% off Barbie toys

Save 30% on all Barbie toys and accessories. Offer valid while stocks last. Shop now!

Baby extravanganza month at kalahari.com

Celebrate baby month with a wide range of awesome baby products. Offers valid while stocks last. Shop now.

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.