PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
BraWilly
 
Comments: 1
Article views: 3
 
 
Latest Badges:

 
View all BraWilly's badges.
 

SA females trail the males

20 June 2012, 19:53

Understanding of gender-based dynamics of the South African smartphone market, given the country's (still) new democracy and associated drive to ensure empowerment of the women folk, is of significance to me as a digital marketing strategist and infopreneur. 

Bear in mind that Census 2011 estimated that there are 50.5 million South Africans, and 52% of them are female (or 26,26 million).   

Let me share with you my analysis and key findings relating to the gender-based smartphone market. Data used were extracted from OurMobilePlanet report of 2011.

South Africa's smartphone penetration for males and females is 17% and 14% respectively. I am tempted to wax lyrical about Mzansi's gender imbalance history and how it may explain this skew, but I shall leave that to the politicians and stick to my knitting.

Blackberry, the current star of South African smartphone market, owes its dominance to females where it has 53% share of the market, with the second largest mobile operating system being Windows at a lowly 11%. Compare Blackberry's share in the male smartphone market at 37%, with Nokia at 19% andAndroid 11%. 

Females entered the smartphone market later, as shown by 79% of them being first time owners, while only 53% of males owned this device for the first time during the same period.

Of the 24 general activities that smartphones are being used for by both genders, five show a distinct gender bias, as measured by a difference of 5% or above - tether to a computer (41% male: 30% female), product search (65% male: 58% female), purchased a product (26% male: 17% female), watched videos on vide sharing sites (43% male: 36% female), and reviewed websites/blogs/message boards (47% male: 38% female).

It is an accepted fact that social media generally appeal more to females, and this is confirmed by the finding that 72% of them visit these sites daily on their smartphones, compared to 68% of males. However, males have 18 apps on smartphones as opposed to 12 on females’ devices. In addition, more than 50% of males and less than 40% of females are looking to use more apps in the future. 

What does this all mean?  Males tend to embrace mobile technologies more readily than females, and will more likely use their mobile devices to purchase products.  

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.

Read more from our Users

Submitted by
Lynnette Van Der Merwe
Gauteng Health killing BEE SME's

Gauteng Health owes many suppliers millions of rands. This forces these SME's to stop trading as their cash flow has been severely affected by non-payment or rather partial payment.  Read more...

0 comments 208 views
Submitted by
Ryan Robinson
Two threats to SA's film industry

The South African film industry faces two big threats: the government and Donald Trump. Read more...

0 comments 212 views
Submitted by
MikeHampton
The suicide of 12-year-old Kately...

How that dedication was possible for one so young is incomprehensible.  Read more...

0 comments 302 views
Submitted by
Michael Kleber
Can gaming be considered sport?

My advice to gamers is throw away the keyboard and go out there and play a sport and mingle. Read more...

0 comments 125 views
Submitted by
Philip De Kock248
Nothing you type or say is secret...

I asked myself whether people actually understand the nature and reach of electronic and specifically social media. Read more...

0 comments 209 views
Submitted by
Pieter Rens
What happened to the Mandela lega...

It is sad that a specific race gets blamed for racism when clearly the black on white racism is far greater these days. I bow my head in shame if this is the way forward and if this is the way of a South African. Read more...

0 comments 80 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

TV Get us in your home, on your television.

 
Interactive Advertising Bureau
 
© 2017 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.