PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Balo Freddy
 
Comments: 1
Article views: 266
 
 
Latest Badges:

 
View all Balo Freddy's badges.
 

SA soccer players must become Solopreneurs

23 July 2014, 13:38

There’s an idea that famous people are rich, that idea is misleading. Famous people are not rich; most are actually far from it. The downfall of SA soccer players is the lack of realization that playing football is a limited career, fifteen years at most.

 The limited time is there for the player to build a brand, a personal brand, which can be used way after the playing career. Jimmy Tau is a great example of that concept.

 A Solopreneur is an Independent Professional (IP). An IP is someone who works for him- or herself in a professional capacity, even though in this case a soccer player will have a boss, an IP doesn’t have a boss. The Solopreneur is used to distinguish them from entrepreneurs. An entrepreneur builds a company, with its own brand that could, presumably, exist even if the entrepreneur left the company (sold it, died, etc.). By contrast, an IP builds a personal brand, tied to the individual IP.

It is therefore very important to make sure those players treat themselves like a brand, with dignity, respect, and vision. A Soloprenuer can be trapped into thinking small and not beyond their boundaries. One of the reasons professional soccer players die poor in South Africa, it’s not only because of the lack of business education, but because of the lack of understanding of who and what they truly are in the business space.

3 Best Practices from Successful Solopreneurs (Independent Professional)

1.    Create Notoriety

 Start building a brand away from the football club. Start publishing, speaking and networking with business people outside your profession or with former successful football players.

2.    Become a Subject Matter Expert

Learn or teach more about football while you still playing. Research and understand the different tactical formations and share it all the time. A soccer player should have a huge amount of Intellectual Capital, get away from the stigma that South African soccer players are not educated.

3.    Eliminate Non-Value added activities

Soccer players are associated with partying, fast cars and women, which becomes their downfall. They must do independent Corporate Social Investment (CSI) work for disadvantaged communities. Make a mark and build a caring brand. 

http://freddymahhumane.tumblr.com -  for more...

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
1 comment
Comments have been closed for this article.

Read more from our Users

Submitted by
Linda Bullock
67 Minutes of prayer to remove th...

Nelson Mandela must turn in his grave when he sees the mess left behind with the cANCer party looting from left, right and centre our beloved country South Africa. Read more...

0 comments 1189 views
Submitted by
Angus Douglas
Black power versus human capital

When will South Africa have its Deng Xiaoping moment? The Chinese communist leader famously said, “It doesn’t matter whether a cat is white or black, as long as it catches mice.” Read more...

0 comments 1105 views
Submitted by
Colin Webster452
Angelique “Scarlet” Ramos - Team ...

Angelique has been flying in the League Of Legends scene for some time now, competing in Championships for at least 2 years.  Read more...

0 comments 421 views
Submitted by
Lisa Marcelle Hold
Happy Birthday Tata

Corruption, wealth, hate, greed and power have become the cornerstones of our current government. Our current government represents everything Mandela was not. Read more...

0 comments 171 views
Submitted by
Peter Hollander
Zuma sold his morals to become Gr...

South-Africa is in the process of becoming a mafia-state. No two ways about it. Read more...

0 comments 852 views
Submitted by
6 Reader traffic fine questions a...

‘I keep getting fines for a vehicle I don’t own’, ‘I never received a court summons’… Wheels24 readers have their SA traffic-fine questions answered. Read more...

0 comments 10031 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

TV Get us in your home, on your television.

 
Interactive Advertising Bureau
 
© 2017 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.