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SABC and its celebrities

26 July 2013, 20:30

By: Sivuyile Sviggy Sesi

Knowing that because of government the economy is not growing scares the hell out of me, when those so called celebrities or in position of popularity on their part being ineffective and inefficient in being top down productive and to generate profit, but all being bottomless pits.

No matter how hard businesses try to use the platforms those people find themselves in, but are just being draining NGO brands. They should be open about it because even the forbidden marijuana can generate better profit and tax returns than them.

There are radio and TV stations that have been in the so called commercial or popular South African Broadcast Corporation (SABC) for over 10 years. I mean in those spaces for celebrities even in our democracy none of them have accomplished any thing. Instead of the SABC to have mature enough personnel or stations to go independent, its just generating no suppose profits.

You hear of not even a single Dj who even try and prove fame in private internet radio. As broadband was a discussion in the Africa ICT Indaba. The international speakers and delegates were promised that by December 2012 SABC would change from analogue to digital broadcast signal. Recently just before losing her job as minister of communications Dina Pule changed and talked of 2015. People surely have a reason to see it as an elections empty promise.

Many in the South African (SA) middle class have no direction; no wonder incompetent people such as Jacob Zuma get a chance to be the president. In return for that is the nation malfunction interfering with the economy. The new 24 hours news channel SABC want to launch is just means to waste listeners’ time and public money which they have no plans of getting back. They feel to waste the attention of more people who grow from watching other channels.

The "we need our own people to lead us for opportunities to us" approach is not working. It plays a role in the ineffectiveness and inefficiency you see on the SABC. It’s wide spread in SA. Even thou they go through education, many trainings and workshops it still leave the people unskilled, with no income and no profits.

These short sighted people but just reaping salaries don't know the fullness of the programs and how to nurture people in them but they are people who just know their tribal standing with the community they are employed to empower and provide quality services.

That is the shortfall of SABC and their so called celebrities.  It just economically unviable. We need to believe in professional ways no matter how hard for the person to work it through and create a suppose audience. The platforms still need to be used to chance our society for the better.

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