PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
BraWilly
 
Comments: 3
Article views: 0
 
 
Latest Badges:

 
View all BraWilly's badges.
 

The African market adds to Facebook's $100 billion headache

26 May 2012, 19:55

My latest analysis on social media market shares in top 7 African markets – Egypt, South Africa, Nigeria, Morocco, Algeria, Tunisia and Kenya - indicates the following interesting insights:

·      There are between 10 and 18 social networking platforms that are being used by African social netizens for connecting online, with Nigeria having the most number of social networks.

·      Facebook, Youtube and Twitter are the most used social networks in the continent, with a combined 98% market share.

·      Facebook dominates with 88% market share. However, growth of Youttube and emergency of other social networks such as Pinterest must be giving Mack Zuckerberg sleepless nights.

·      The most competitive social network markets are South Africa and Kenya, with Facebook's share below the continent average at 69% and 79% respectively. 

African social network market is not one big lump of common behaviours, as shown by existence and varying strengths of social networks across the top 7 African countries.

Africa, the continent with less than 20% Internet penetration according to Internet World Stats, adds to Facebook's $100 billion headache about growth prospects. With all the controversy around its overvalued IPO share price, this adds pressure to an already delicate situation.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
3 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Mitta Xinindlu
Congratulations, Trevor Noah

Trevor Noah's not doing the show yet but people are hating on him already.  Read more...

3 comments 296 views
Submitted by
Harris Vd Merwe
The real reason the Proteas Lost

The last week every cricket supporter is going on about the reason (s) we lost. Political interferences, team selection, etc. As a normal sport lover, I think the following are the reasons we actually lost. Read more...

3 comments 328 views
Submitted by
fransvisserdsb
If I was the President...

It may not be perfect, but it would be a hell of a lot better than the current shambles. Read more...

25 comments 870 views
Submitted by
Julian Faasen
How can we drive real change at U...

Despite my positive intentions, friends have noted that I’m in danger of saying things that will result in me being perceived as a racist. Read more...

14 comments 690 views
Submitted by
Kalibanache
Saluting the bloody Aussies for a...

I just think back to our 438 Victory over Australia, That was after they set a world record of runs to chase down.. Read more...

8 comments 1285 views
Submitted by
ThatHumanist
What comes after religion?

God is dead. God remains dead. And we have killed him. How shall we comfort ourselves, the murderers of all murderers?  Read more...

81 comments 1036 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.