PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Narian Chengiah Naidoo
 
Comments: 2
Article views: 1
 
 
Latest Badges:


 
View all Narian Chengiah Naidoo's badges.
 

Truth is Bitter

19 March 2014, 11:56


An attractive lady in a figure hugging outfit is sprawled out titillating on the centrespread, and the advertisement invites you to “run your finger over an immaculate virgin surface.” This is the commercial for modular switches!

The camera pans the slim, fair arms and waist of a pretty model, seductively attired in a sari and smiling coyly, while a romantic hit of yesteryears form the melodious backdrop. The visuals are to advertise a particular range of cooking systems.

How often do we find a female model juxtaposed in a commercial, simply to glamorise the product being sold? Does it never seem important that some apt relevance needs to be attached to any idea of commercial advertising? Perhaps our so called advertising professionals are so starved for ideas that their painstaking efforts of creativity are pathetically denigrated to patently frivolous capturisations of some pretty young thing, along with a few words thrown in between, none of which have any correlation to the products being advertised. 

Or perhaps, again women who appear in such ads do not deserve to be treated any better than beautiful showpieces.

Whichever way you look at it, it leaves a bad taste in the mouth. 

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Comments have been closed for this article.

Read more from our Users

Submitted by
barker
The role of the media.....????

i agree totally with various writers about the role of the media in apparent racist incidents. Read more...

0 comments 708 views
Submitted by
Esias Van Wyk
The two Barriers

Reading the essay of Thandolwethu Mene was kind of an eye opener to me. He is writing so straight from the heart. Read more...

0 comments 321 views
Submitted by
Vincent Meiring
Corrupt so called pastor...

It's about time the ANC get rid of all their older generation comrades.... it seems they are the greedy self helping bunch. Read more...

0 comments 582 views
Submitted by
Thandolwethu Mene
Mmusi Maimane should fire Helen Z...

If someone like Zille with all the credentials of the struggle can hold those views about colonialism, how invested could she be in black people’s current plights? Read more...

0 comments 1351 views
Submitted by
Roxanne Dyman
Injustice at Spur steakranches

Spur says they do not condone racism. Their actions have yet to prove that. Read more...

0 comments 5613 views
Submitted by
James Livingstone
Spur's double standards

Can I also be contacted by the directors of Spur for the hurt caused to my two daughters? No, didn't think so.  Read more...

0 comments 46288 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

TV Get us in your home, on your television.

 
Interactive Advertising Bureau
 
© 2017 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.