PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Narian Chengiah Naidoo
 
Comments: 2
Article views: 308
 
 
Latest Badges:


 
View all Narian Chengiah Naidoo's badges.
 

Truth is Bitter

19 March 2014, 11:56


An attractive lady in a figure hugging outfit is sprawled out titillating on the centrespread, and the advertisement invites you to “run your finger over an immaculate virgin surface.” This is the commercial for modular switches!

The camera pans the slim, fair arms and waist of a pretty model, seductively attired in a sari and smiling coyly, while a romantic hit of yesteryears form the melodious backdrop. The visuals are to advertise a particular range of cooking systems.

How often do we find a female model juxtaposed in a commercial, simply to glamorise the product being sold? Does it never seem important that some apt relevance needs to be attached to any idea of commercial advertising? Perhaps our so called advertising professionals are so starved for ideas that their painstaking efforts of creativity are pathetically denigrated to patently frivolous capturisations of some pretty young thing, along with a few words thrown in between, none of which have any correlation to the products being advertised. 

Or perhaps, again women who appear in such ads do not deserve to be treated any better than beautiful showpieces.

Whichever way you look at it, it leaves a bad taste in the mouth. 

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
2 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Julian Faasen
UCT too white

Unpacking Institutional Racism and White Privilege at UCT. Read more...

14 comments 475 views
Submitted by
Fired up
The End of Utopia- A Perspective ...

French-American anthropological philosopher René Girard argues that modernity is the end of history, in effect it’s the apocalypse foreseen by the Book of Revelation, if not in a literal, yet still in a Biblical sense.  Read more...

20 comments 923 views
Submitted by
Alex
Are celebrities responsible for t...

The massive outpouring of pain that was the result of Zyn Malik leaving the musical group One Direction and the level of disturbing behaviour that has resulted from it is pretty unbelievable. Read more...

7 comments 484 views
Submitted by
Mark Peach
An ode to silence, and peace

"Seek peace, and pursue it" is an injunction from the Good Book. It was, I gather, something King David once said. And who better to wish for it, given his tumultuous life.  Read more...

6 comments 89 views
Submitted by
Benevolence Mudenda
First the blade & then the ear

As in the natural, so in the spiritual sowing; the teacher of truth must seek to prepare the soil of the heart; he must sow the seed. Read more...

24 comments 300 views
Submitted by
Mq Moyo
Questions about God

Throughout the week, I’ve been enabled by the Holy Spirit to answer pertinent questions regarding God.  Read more...

94 comments 573 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.