PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Holdanigono
 
Comments: 7
Article views: 531
 
 
Latest Badges:


 
View all Holdanigono's badges.
 

Uncaring advertisers and the platforms who support them

07 July 2014, 14:36
At present I work in the advertising field as a web designer and am quite irritated at the abuse imposed on users by advertisers who only care about their exposure and not about their users. I do understand the role of advertising and that there has to be some kind of way for these media institutions to keep on surviving, but it should not be at the cost of their audience. It seems to me that more often than not these companies bend over backwards to squash in all the amount of advertising they can into the smallest amount of time and space without regard to their audience.

The first culprit is public television. This is supposed to be there for the masses who cannot afford paid subscription channels. I do not normally watch public television but this Sunday I did settle in for the 8pm movie.

Their advertising slots during the movie are 5 minute ad slots every 15 minutes. It is completely absurd! The ad slots are not even edited in where it will make sense to do so, but are cut in at some of the most critical parts of the plot.

In the old days you used to have two, maybe 3 ad breaks, which was okay because you could make tea or go to the loo during the break. The breaks were also done very considerately to the viewer. Nowadays it seems just to see how many ads can be squashed into the shortest time frame to force their products on users who have no other option due to not being able to afford it.

Then when it hits 12pm suddenly there are pornographic ads running consecutively for another 5 minutes. While I do not personally have a problem with nudity per say, I do not think it is appropriate on a public viewing channel. They are targeting kids on cell phones since nobody in their right mind would subscribe to R5 per day subscription services when it can be downloaded for free online. Their is also a large part of the audience who finds it offensive and do not have a choice in the matter.

I would find it very interesting to know how much viewing time is given to advertising – I would not be surprised if it is a fifth.

My next pet peeve is on the digital front. While I do not think they are as bad as public television, there are a few things that really do annoy me and they have to do with mostly flash animations. I don't mind banner ads in the sidebar and even at the top of the screen, but I really cannot stand the following:

  • Popup video ads that load as you open the page – after it pops up you have to wait about 5 seconds to close the ad. If you are a culprit and are doing this please hear me loud and clear: “You are ruining your brand!” Nobody wants these ads forced on them. There are many ways to get your things seen, but this does not put you in a good light with your audience. It just alienates them further.

  • Popups that activate on hover. This is especially annoying when it is on a site that you frequently visit. They place the ads in places where you will need to move over with your pointer and then lo and behold a big hoo haa in the middle of the page.

  • Clickable white spaces. I often click in the white space so that I can use my mouse to scroll down the page and then some websites make it clickable and I have to close the ad or click back to another page while berating myself for clicking there... again.

  • Noisy flash ads that run over your screen. People don't want to listen to noises on their computers if they don't choose to do so.

Radio is also a culprit, although I have long given up on radio due to DJ's talking rubbish most of the time while I want to listen to music, and then also the lack of genre choice but that is a rant for another time.

I hope these things improve and that South Africa gets more competition. I think a large part of the problem here is due to monopolies hoarding our economy. Consumers get abused by advertisers, cell phone operators and government fat cats. We need to boycott advertisers who abuse the public if they do not want to listen to us. I'm not against advertising but their abuse is wrong and needs to be stopped. It would be great if these platforms and advertisers could do a bit of research and get input from their true clients, their audience without whom they would not continue to function.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
7 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Irvin Whitecomb
Why are our fuel prices so high?

Can someone please explain why the petrol price is so high if the price of oil has dropped by over half of what it cost. Read more...

31 comments 2945 views
Submitted by
Prenisha Naidoo
I will be proactive...

This letter is in response to articles on the death of baby Jamie Naidoo, We have the tendency to be reactive…we wait for something to happen, then suddenly we care, writes a News24 User. Read more...

0 comments 158 views
Submitted by
Christelle Delport
Transcendence

I recently watched the movie, Transcendence, and I once again realized how far people will go to deny or destroy that what they don’t understand. Read more...

19 comments 1102 views
Submitted by
Nunu
Ban Hunting Now!

This is far too emotional an issue, it should be dealt with realistically. There are risks to conservation if hunting is banned ... like it or not. Read more...

19 comments 1882 views
Submitted by
Brian Faul
The reality of a failed state

Hook line and sinker. That about sums it up for South Africa. We have been caught by the oldest trick in the book.  Read more...

7 comments 655 views
Submitted by
Andre Joubert
The Groenewald family I know

 Read more...

20 comments 491 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

2DAYS ONLY – 30% off Appliances

Coffee makers, blenders, fans, juicers and more. T&Cs apply. Shop now!

2 DAYS ONLY – 40% off books

Get 40% off when you buy 2 books. For two days only! T&Cs apply. Buy now!

Up to 50% off on outdoor gear

Save on chairs, blankets, cooler bags, umbrellas and more. Shop now!

Save on Samsung

Cameras, mobile phones, TVs, Tablets and more. While stocks last. Shop now!

Grand Theft Auto 5

Now available on PS4, Xbox One and PC from R649. Buy now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.