It is difficult to imagine how the Standard Bank has allowed itself to be duped into what amounts to a glaring error of judgment in advertising. The latest campaign, which has appeared lately on television, centres on a programme that gives customers rewards points every time they use their debit, cheque or credit card.
The points collected can be redeemed by various means, including fuel from specific petrol stations. All well and good but they have ruined it all be naming this attractive scheme “ucount”.
Imagine a customer inquiring the name of this offer at the bank after viewing the advertisement and being told: “Ucount.” Exit shocked and angry customer stage left.
When viewed as a written word the massage is immediately obvious. But this is a country with many differing languages and prononciations and when spoken the name becomes a direct and bitter insult, to say the least.
This, it would seem, should have been obvious to those in the advertising department and the “managers” in high office who process and pass such campaigns.
Shame on you!
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