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Fana Jeffrey Shisinga
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What is best journalism?

04 February 2014, 09:12

I have some axes to grind, especially with the media. Are the news written in the media meant for the public as a whole or to the educated elite? Public here will mean ordinary people often labelled as ‘lay men’.

It is surprising to see how two or more media institutions will claim to write about matters pertaining to one country and people but yet their news product(s) are not easily comprehended by the public. Take a look , for example, at the Mail and Guardian , one needs to have a certain form of qualification(s) to understand what the paper says about issues that are happening in the public and directly affects the public. Some will even went to an extent of labelling other media institutions as unreliable or being subjective etc.

This kind of gatekeeping makes one wonder as to whom are the media institutions protecting, informing or education for that matter. You can swear the style is deliberately hardened to prevent public from understanding what is being reported about in their behalf. And look how ridiculed papers like Ilanga, Isolezwe and Daily Sun are- papers that deal with grassroot matters that are important to the people. That 'best journalism' is not understood by the layman on the street- even though the paper contains those stories that concern his democracy! Who are they writing for? Who are they pleasing?

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