PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Jeeves
 
Comments: 33
Article views: 2004
 
 
Latest Badges:



 
View all Jeeves's badges.
 

Why FNB apologised

26 January 2013, 12:19

Three sides to a story? It's complicated? Bottom line is, whatever the excuse, your pocket was touched and you turned your back on your people.

I had a flash of hope for a day or two that there might be some kind of viable future for our nation. A massive corporate had finally taken some of its marketing budget to tell the nation something other than ''We are a cool brand, use us''.

Fact is, the best way to say 'we are a cool brand' is to help South Africa move forward by giving us hope - as the campaign certainly did.

I wish more Corporates would do it with those massive millions they spend on cheesy, meaningless campaigns.

But no.

The moment the ANC said ''Government can't do business with a company that...." the war was lost.

FNB capitulated like one of those heavy, greedy roman senators you see in movies. Fingers dripping in cheese, greedily clutching a piece of chicken. "It was a noble effort but we are a business after all, not a charity".

A business is not a charity and they could not care less about the future of SA.

All they care about is what most businesses care about and that is profit.

Screw the fact that we still have kids starving in our country. Screw the fact that our children suffer under one of the worst education mess ups in the world.

"It was a nice gesture but we have to make money."

FNB representatives would say "You were not there, you don't understand the whole story".

I understand that the moment your pocket was threatened, your story changed. Your morals as a company are despicable.

It reminds me of those nobles in Braveheart who accepted lands and titles to sell out their people. I honestly feel as betrayed and angry as I would have upon that battlefield.

It's a terrible day for South Africa.

Nothing more to say really.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
33 comments
Comments have been closed for this article.

Read more from our Users

Submitted by
B.Cameron
SA Sports Ban Misguided

The sports minister’s decision to ban SA from major rugby and cricket events is hypocritical and draconian. Read more...

0 comments 166 views
Submitted by
Bongani Mahlangu
I will burst my head up

In response to Max du Preez's "EFF 'should not mess with SA's stability'' Read more...

0 comments 601 views
Submitted by
Simphiwe Dhlamini
Summer…a thing of the past

Throughout this hectic time I took some perspective reasoning and reflected on sudden deductions which aroused interesting thoughts. Read more...

0 comments 138 views
Submitted by
Noel Nel
Waitress tip and Rhodes must fall...

The action of this leader is dispicable. A lot has been said about the so called Colonialists.  Read more...

0 comments 901 views
Submitted by
Darryl Wane
Issues around the Valhalla Mosque

The imminent building of a Mosque in Valhalla, Centurion, has caused quite a stir with political, racial and religious tensions coming to the forefront. Read more...

0 comments 289 views
Submitted by
De Niro Milan Koffman
The joys of living on campus

Having lived off campus for three years of my university career, I was convinced that living on campus would solve all my problems (well at least I hoped so). Read more...

0 comments 570 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

TV Get us in your home, on your television.

 
Interactive Advertising Bureau
 
© 2016 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.