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Jeeves
 
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Why FNB apologised

26 January 2013, 12:19

Three sides to a story? It's complicated? Bottom line is, whatever the excuse, your pocket was touched and you turned your back on your people.

I had a flash of hope for a day or two that there might be some kind of viable future for our nation. A massive corporate had finally taken some of its marketing budget to tell the nation something other than ''We are a cool brand, use us''.

Fact is, the best way to say 'we are a cool brand' is to help South Africa move forward by giving us hope - as the campaign certainly did.

I wish more Corporates would do it with those massive millions they spend on cheesy, meaningless campaigns.

But no.

The moment the ANC said ''Government can't do business with a company that...." the war was lost.

FNB capitulated like one of those heavy, greedy roman senators you see in movies. Fingers dripping in cheese, greedily clutching a piece of chicken. "It was a noble effort but we are a business after all, not a charity".

A business is not a charity and they could not care less about the future of SA.

All they care about is what most businesses care about and that is profit.

Screw the fact that we still have kids starving in our country. Screw the fact that our children suffer under one of the worst education mess ups in the world.

"It was a nice gesture but we have to make money."

FNB representatives would say "You were not there, you don't understand the whole story".

I understand that the moment your pocket was threatened, your story changed. Your morals as a company are despicable.

It reminds me of those nobles in Braveheart who accepted lands and titles to sell out their people. I honestly feel as betrayed and angry as I would have upon that battlefield.

It's a terrible day for South Africa.

Nothing more to say really.

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