CELEBRITIES ARE ONLY AS FAMOUS AS LAZY JOURNALISTS
I believe many people have gotten to fame and continue to stay there despite progressive growth and further quality rendering. I am not ruling out and overlooking the persuasive PR work of some dedicated marketers and agencies with regard to giving their clients the “deserved fame” and “all in your face” branding.
Rather I maintain that many celebrities have managed over the years to remain in the media spotlight simply because many amateur and non-talented journalists keep adapting and building up on theirs already ”existing stories” because the notion is that these celebrities stories are publically perceived as currently trending or has a lucrative revenue stream.
It is sad that upcoming and remarkable talent lie undiscovered and gone expired due to shallow journalism by concerned media houses who would rather “play it safe” by working on currently publicized interviews and reviews rather than finding fresh new stories and risk the likelihood that their work will gain mass publicity.
Likewise as a graphic designer and an upcoming writer in the advertising and publishing industry, I have seen and still continue to see absurd, weird ideas spread rapidly over countless creative and innovate ideas. Moreover I have heard poor quality music get continuous and oversaturated airplay thus even win awards because lousy programmers and music compilers would not take the risk of playing an “unknown artist”.
My concern is that, if the media sector is not willing to take risk on new stories despite their “projected return on investment” fears then what are they there for in the first place? Perhaps the media industry needs to revisit their company mission statements and relive their objectives of rendering unbiased and bold media exposure despite any scale of proportion. I reckon that it is with the same spirit of business optimism that started those media houses and produced awards winning journalism that the shallow and dying spirit of journalism can be evoked and restored to its former resilient glory.
Themba is an artist, graphic designer, photographer and the author of :
“THE POOR DO NOT NEED FOOD OR MONEY BUT MOTIVATIONAND COURAGE!”