PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Themba Simelane
 
Comments: 0
Article views: 412
 
 
Latest Badges:


 
View all Themba Simelane's badges.
 

Why others get fame

25 April 2014, 11:57

CELEBRITIES ARE ONLY AS FAMOUS AS LAZY JOURNALISTS

I believe many people have gotten to fame and continue to stay there despite progressive growth and further quality rendering. I am not ruling out and overlooking the persuasive PR work of some dedicated marketers and agencies with regard to giving their clients the “deserved fame” and “all in your face” branding.

Rather I maintain that many celebrities have managed over the years to remain in the media spotlight simply because many amateur and non-talented journalists keep adapting and building up on theirs already ”existing stories” because the notion is that these celebrities stories are publically perceived as currently trending or has a lucrative revenue stream.  

It is sad that upcoming and remarkable talent lie undiscovered and gone expired due to shallow journalism by concerned media houses who would rather “play it safe” by working on currently publicized interviews and reviews rather than finding fresh new stories and risk the likelihood that their work will gain mass publicity.   

Likewise as a graphic designer and an upcoming writer in the advertising and publishing industry, I have seen and still continue to see absurd, weird ideas spread rapidly over countless creative and innovate ideas. Moreover I have heard poor quality music get continuous and oversaturated airplay thus even win awards because lousy programmers and music compilers would not take the risk of playing an “unknown artist”.

My concern is that, if the media sector is not willing to take risk on new stories despite their “projected return on investment” fears then what are they there for in the first place? Perhaps the media industry needs to revisit their company mission statements and relive their objectives of rendering unbiased and bold media exposure despite any scale of proportion. I reckon that it is with the same spirit of business optimism that started those media houses and produced awards winning journalism that the shallow and dying spirit of journalism can be evoked and restored to its former resilient glory.


Themba is an artist, graphic designer, photographer and the author of :

“THE POOR  DO NOT NEED FOOD OR MONEY BUT MOTIVATIONAND COURAGE!”


Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
0 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Zethembe Mseleku732
The three-legged “threat” for you...

The notion of “youth development” has become the central theme in development agenda both locally, nationally and internationally. Read more...

0 comments 151 views
Submitted by
EricdeCarlos
Waving a bull in front of the red...

Our corrupt government is robbing us blind! And we can do nothing about it! Read more...

9 comments 744 views
Submitted by
Gail Shorkend
New airlines a good thing

We have so many airlines now. It is unbelievable. It is a good thing. Read more...

5 comments 230 views
Submitted by
Diego Singer
Policemen are being killed

I'm sure "Dojos", the training clubs, will do it "pro bono" self defence training for the police. Read more...

8 comments 378 views
Submitted by
Holdanigono
What is it to you?

People irrespective of religion or non-religion are fickle and like to see themselves as the special few.  Read more...

15 comments 201 views
Submitted by
Chris Khanye
Minister says SANDF ignorant

The SANDF is so ignorant it’s possible for that organ of State to also hire a jet owned by El Chapo. Read more...

10 comments 1079 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

TV Get us in your home, on your television.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.