PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Jeeves
 
Comments: 45
Article views: 2632
 
 
Latest Badges:



 
View all Jeeves's badges.
 

This article has been selected as an Editor’s Choice report. Articles are selected based on quality of writing, audience response, newsworthiness and originality, and is at the discretion of the MyNews24 editors.

Why the Red bull Jesus ad is not a good thing

14 March 2012, 14:28
Some creative director or brand manager somewhere is very proud of him/her/itself for stirring such a big pot of curry and eye of newt.

News headlines, controversy, free publicity... "YES! We did it!"

But what did you do?You blatantly made fun of the most passive aggressive religion on earth.The Afans (Atheist fanatics) are having a laugh today and maybe one or two other liberals in the religion mix are laughing too, albeit uncomfortably and the marketer is feeling wonderful!

Let me explain what you have done, oh self satisfied marketing guru:

Christians are a very conscientious bunch. If you exclude the fanatics, who much like Afans are driven by self righteousness more than conscience or a desire to do good, you are dealing with 2 or so billion people who really just want to be 'good people'.

They won't attack you, bomb you or argue with you like a Muslim fanatic would but they will be ashamed of you, expecting more. Kind of like that scene in Braveheart where William Wallace realizes that he had been betrayed by Robert the Bruce.It's more of an emotional betrayal than an inducement of anger.

Noting that the Jesus made fun of in the ad is the answer to all living and eternal issues, they uncomfortably accept the ad without too much hallabalu and go about their lives, shaking their heads at yet another insensitive stab at the belief system they hold so dear.

Many will laugh at the joke in the same way you laugh at a nasty joke about your mother or sister. It certainly is funny.But the conscience, ohhhhhhhh the conscience.....

Reaching into the fridge at Georgios corer cafe' a few days or weeks later, they feel that pang of betrayal and their hand moves past the Red Bull to reach for the can of Monster next to it.

Suddenly they feel like they have done something good, stood up for what they believe in and made the world a better place somehow.

Red Bull has placed itself on the other side of the line. The side where Christians get persecuted and mocked. A company that did not actually need the extreme brand awareness makes and entire religion aware of it's insensitivity to their belief systems.
To the conscientious crowd, it is not Jesus Red Bull is making fun of, but Christians for believing in him.

Luckily the Afans of News24 will embark on a crusade to drink all the Red Bulls the Christians will probably avoid.

After all, Red Bull just took their side.

Today Red Bull is the dodgy TV Evangelist for the Afans and they are truly ecstatic.

Personally, I think this ad was like Malema is for the ANC. A great incentive to vote for another party!

We all laugh at Malema, but only the ignorant will support his product.Christians will feel the same way.
heh heh.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
45 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Thulane Che Trosky637
IEC chair appointed

The Appointment of the Chairperson to the Independent Electoral Commission. Read more...

1 comments 101 views
Submitted by
Anil Sumaraj
What Opposition, Government Must ...

An incompetent government should not try to pull the wool over our eyes. Read more...

1 comments 118 views
Submitted by
SkerP
In reply to Max du Preez

Hey Max, howya doin'? Let me start right up front - I agree with you, South Africa is NOT a failed state. I was in Zimbabwe a couple of weeks ago, and I have seen what a failed state looks like, first-hand, and it's not us. Read more...

17 comments 2668 views
Submitted by
Fadi Elhusseini
The Charlie Effect: What's next?

Are we witnessing a harbinger of a religious war? Is it the beginning of a new violent era that may not spare any nation? What is that radicalism wants to achieve by committing such acts? Why is this happening? And is there a solution? Read more...

6 comments 193 views
Submitted by
Hlengiwe Binda Ntimba
Random thoughts about my situatio...

When we finish school we are expected to get a job. And what getting a job seems to mean is joining another institution.  Read more...

0 comments 367 views
Submitted by
Christian Thinker
Hell. Atheism's worst Excuse.

Are you one if those that reject Christianity because of the doctrine of hell? Read more...

67 comments 813 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.