MyNews24 is a user-generated section of The stories here come from users.

Comments: 45
Article views: 2635
Latest Badges:

View all Jeeves's badges.

This article has been selected as an Editor’s Choice report. Articles are selected based on quality of writing, audience response, newsworthiness and originality, and is at the discretion of the MyNews24 editors.

Why the Red bull Jesus ad is not a good thing

14 March 2012, 14:28
Some creative director or brand manager somewhere is very proud of him/her/itself for stirring such a big pot of curry and eye of newt.

News headlines, controversy, free publicity... "YES! We did it!"

But what did you do?You blatantly made fun of the most passive aggressive religion on earth.The Afans (Atheist fanatics) are having a laugh today and maybe one or two other liberals in the religion mix are laughing too, albeit uncomfortably and the marketer is feeling wonderful!

Let me explain what you have done, oh self satisfied marketing guru:

Christians are a very conscientious bunch. If you exclude the fanatics, who much like Afans are driven by self righteousness more than conscience or a desire to do good, you are dealing with 2 or so billion people who really just want to be 'good people'.

They won't attack you, bomb you or argue with you like a Muslim fanatic would but they will be ashamed of you, expecting more. Kind of like that scene in Braveheart where William Wallace realizes that he had been betrayed by Robert the Bruce.It's more of an emotional betrayal than an inducement of anger.

Noting that the Jesus made fun of in the ad is the answer to all living and eternal issues, they uncomfortably accept the ad without too much hallabalu and go about their lives, shaking their heads at yet another insensitive stab at the belief system they hold so dear.

Many will laugh at the joke in the same way you laugh at a nasty joke about your mother or sister. It certainly is funny.But the conscience, ohhhhhhhh the conscience.....

Reaching into the fridge at Georgios corer cafe' a few days or weeks later, they feel that pang of betrayal and their hand moves past the Red Bull to reach for the can of Monster next to it.

Suddenly they feel like they have done something good, stood up for what they believe in and made the world a better place somehow.

Red Bull has placed itself on the other side of the line. The side where Christians get persecuted and mocked. A company that did not actually need the extreme brand awareness makes and entire religion aware of it's insensitivity to their belief systems.
To the conscientious crowd, it is not Jesus Red Bull is making fun of, but Christians for believing in him.

Luckily the Afans of News24 will embark on a crusade to drink all the Red Bulls the Christians will probably avoid.

After all, Red Bull just took their side.

Today Red Bull is the dodgy TV Evangelist for the Afans and they are truly ecstatic.

Personally, I think this ad was like Malema is for the ANC. A great incentive to vote for another party!

We all laugh at Malema, but only the ignorant will support his product.Christians will feel the same way.
heh heh.
Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received. publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
Comments have been closed for this article.

Read more from our Users

Submitted by
Mohammed Parak
Zero Gravity

It's not everyday that a thought comes up, highlighting something you didn't know before. Read more...

0 comments 227 views
Submitted by
Could Glencore be wiped out?

Glencore is a stock that everyone’s talking about, but the mining giant has collapsed again. Read more...

0 comments 2723 views
Submitted by
The Scribe
In Defence of Dianne Kohler-Barna...

The media, especially social media is all agog about THAT Facebook share by Dianne Kohler-Barnard. Read more...

0 comments 2586 views
Submitted by
Michael Ernest Meder
Crime entitlement

Entitlement is a major underlying cause of crime.

0 comments 227 views
Submitted by
Mike Van Wyk
Should big banks offer more unsec...

Since the crisis of 2008, the major banks have gone back to providing their fundamental function, but have been slow to keep pace with the growing demand for loans by South Africans. Read more...

0 comments 935 views
Submitted by
Stishera Khumalo
Corruption - Enough is Enough

Corruption has gone too far now.

0 comments 2080 views


E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

TV Get us in your home, on your television.

Interactive Advertising Bureau
© 2015 All rights reserved.
There are new stories on the homepage. Click here to see them.


Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.

Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire network.


Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.

Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.