PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Darrell Cuthbert
 
Comments: 8
Article views: 1835
 
 
Latest Badges:


 
View all Darrell Cuthbert's badges.
 

Woolies, Racism and a So-called Social Media Expert

11 September 2012, 12:10

Woolworths has recently taken a real bashing from members of the public on their Facebook page  and elsewhere over claims that they have applied and advertised racist practices as part of their employment process.

This on the back of another recent incident involving Woolworths that raised the ire of many ordinary South Africans – the Frankie’s soft drink saga.

In the aftermath of the racist claims the person that made the initial allegation, self-professed social media and internet marketing guru Justin Harrison, has himself been accused of some unethical practices.

The whole issue is rapidly developing into a very convoluted story indeed; but is all this noise not distracting us from the real problem?

In my opinion most people that are actively involved in or simply have strong views on the whole Affirmative Action / Employment Equity debate are missing a fundamental point. Greater economic growth and a flourishing business sector would render much of the debate a moot point.

By focusing so much energy and emphasis on the wrongs and imbalances of the past we are linking our destiny as a nation more to our troubled past than to a future that can be whatever we choose to make of it. The answer is not to try and divide an already inadequate pie among more people (and bias the size of the slices depending on skin colour), the answer is to make the pie significantly bigger so that there is enough to go around and satisfy everybody.     

As long as politicians focus more on enriching themselves and scoring cheap political points wherever they can rather than on creating an environment that fosters economic growth we will always be trying to divide too little money among too many beneficiaries. We need to develop a culture of innovation rather than a culture of entitlement.

Replacing one system of job reservation with another, albeit with the colours reversed, and forcing companies to become (often unwilling) accomplices in this flawed process is simply not a viable long-term solution.

  

© D Cuthbert 2012

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.

 

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
8 comments
Comments have been closed for this article.

Read more from our Users

Submitted by
Ron Goldman
Circumcision Results in Harm Not ...

Studies in Africa claim that adult male circumcision significantly reduces the risk of men acquiring HIV. Many professionals question the reliability and validity of these studies.  Read more...

0 comments 341 views
Submitted by
Les Penseur
Democracy - My misconceptions

Over the years I had a number of misconceptions about what a true democracy is – firstly under the Aparheid regime and now again under the “truly democratic” South Africa. Read more...

0 comments 45 views
A morose longing for approval

The public responses (and social media comments suggests that they are widespread) by some black people to the recent racist actions of the likes of Andre Slade and other like-minded people are both irrational and baffling.  Read more...

0 comments 36 views
Submitted by
Sebastian Bidegain
The Prings of the World

In the last -15-20 years, a new type of president has appeared in the global scene. Read more...

0 comments 37 views
Submitted by
Muneer Richards
Oscar is murderer, regardless of ...

I will admit that for a long time I bought into the notion that Oscar Pistorius killed Reeva Steenkamp in a jealous rage, after she had locked herself in a toilet cubicle to get away from him.  Read more...

0 comments 1890 views
Submitted by
John Johnston
Low cost houses in leafy suburbs

The subject of pockets of land in the leafy suburbs formed part of a debate that was om national television some time ago. Read more...

0 comments 472 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on Android Get the latest from News24 on your Android device.

SMS Alerts Get breaking news stories via SMS.

TV Get us in your home, on your television.

 
Interactive Advertising Bureau
 
© 2016 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.