PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Darrell Cuthbert
 
Comments: 8
Article views: 1828
 
 
Latest Badges:


 
View all Darrell Cuthbert's badges.
 

Woolies, Racism and a So-called Social Media Expert

11 September 2012, 12:10

Woolworths has recently taken a real bashing from members of the public on their Facebook page  and elsewhere over claims that they have applied and advertised racist practices as part of their employment process.

This on the back of another recent incident involving Woolworths that raised the ire of many ordinary South Africans – the Frankie’s soft drink saga.

In the aftermath of the racist claims the person that made the initial allegation, self-professed social media and internet marketing guru Justin Harrison, has himself been accused of some unethical practices.

The whole issue is rapidly developing into a very convoluted story indeed; but is all this noise not distracting us from the real problem?

In my opinion most people that are actively involved in or simply have strong views on the whole Affirmative Action / Employment Equity debate are missing a fundamental point. Greater economic growth and a flourishing business sector would render much of the debate a moot point.

By focusing so much energy and emphasis on the wrongs and imbalances of the past we are linking our destiny as a nation more to our troubled past than to a future that can be whatever we choose to make of it. The answer is not to try and divide an already inadequate pie among more people (and bias the size of the slices depending on skin colour), the answer is to make the pie significantly bigger so that there is enough to go around and satisfy everybody.     

As long as politicians focus more on enriching themselves and scoring cheap political points wherever they can rather than on creating an environment that fosters economic growth we will always be trying to divide too little money among too many beneficiaries. We need to develop a culture of innovation rather than a culture of entitlement.

Replacing one system of job reservation with another, albeit with the colours reversed, and forcing companies to become (often unwilling) accomplices in this flawed process is simply not a viable long-term solution.

  

© D Cuthbert 2012

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
8 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
4resh
Thirsting for Life

Please understand atheists, evolutionists and agnostics, that I am not here to belittle your beliefs in any way. Read more...

2 comments 23 views
Submitted by
Tommie Cato
Ag please positive Frans.....

Frankly I think Shrien Dewani has far more to be positive about this morning than I had on the entire season. Read more...

0 comments 76 views
Submitted by
Majaji
Who Pays Tax really?

We all pay Tax, let us not lie that only a certain group pays tax. Read more...

17 comments 388 views
Submitted by
Craig Pedersen
Mall robbery exposé

In the light of the trending mall robberies having moved to Cape Town, some of my friends and colleagues have been asking questions. Read more...

1 comments 194 views
Submitted by
ohomen171
My Final Prediction On The Oscar ...

This case has been a tragedy for all concerned.  Read more...

6 comments 720 views
Submitted by
Lutgen Landman
Catrakilis vs Coleman

On Saturday, the Western Province flyhalf made yet another statement. Catrakilis delivered a powerful reminder of his ability to influence a knockout match. Read more...

1 comments 654 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Save up to R1000 on Hisense smartphones!

View the large range of Hisense smartphones. Buy today and save up to R1000!

Deal of the week!

Save R1200 on the Samsung 48” smart full HD LED television now only R8799. Buy now!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

Mind blowing prices – As seen on TV

Get mind blowing prices on 1000’s of products! Shop now.

Save 20% on Nivea beauty products!

Buy any two Nivea beauty products and save 20%. Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.