PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
Darrell Cuthbert
 
Comments: 8
Article views: 1829
 
 
Latest Badges:


 
View all Darrell Cuthbert's badges.
 

Woolies, Racism and a So-called Social Media Expert

11 September 2012, 12:10

Woolworths has recently taken a real bashing from members of the public on their Facebook page  and elsewhere over claims that they have applied and advertised racist practices as part of their employment process.

This on the back of another recent incident involving Woolworths that raised the ire of many ordinary South Africans – the Frankie’s soft drink saga.

In the aftermath of the racist claims the person that made the initial allegation, self-professed social media and internet marketing guru Justin Harrison, has himself been accused of some unethical practices.

The whole issue is rapidly developing into a very convoluted story indeed; but is all this noise not distracting us from the real problem?

In my opinion most people that are actively involved in or simply have strong views on the whole Affirmative Action / Employment Equity debate are missing a fundamental point. Greater economic growth and a flourishing business sector would render much of the debate a moot point.

By focusing so much energy and emphasis on the wrongs and imbalances of the past we are linking our destiny as a nation more to our troubled past than to a future that can be whatever we choose to make of it. The answer is not to try and divide an already inadequate pie among more people (and bias the size of the slices depending on skin colour), the answer is to make the pie significantly bigger so that there is enough to go around and satisfy everybody.     

As long as politicians focus more on enriching themselves and scoring cheap political points wherever they can rather than on creating an environment that fosters economic growth we will always be trying to divide too little money among too many beneficiaries. We need to develop a culture of innovation rather than a culture of entitlement.

Replacing one system of job reservation with another, albeit with the colours reversed, and forcing companies to become (often unwilling) accomplices in this flawed process is simply not a viable long-term solution.

  

© D Cuthbert 2012

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
8 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Tlhologelo K Magolela
Why Judgment Must Happen Before J...

Could it be that the Judgment of God happen before the second coming? If that is the case, then what are the implications to us as humans? or maybe this could just be a chance?  Read more...

65 comments 398 views
Submitted by
Villiers Steyn
Eleven years later and still ridi...

In December 2003 my brother, Francois, and I did a three week-long road trip through South Africa in our little UNO Mia. On the third last day, in the Kruger National Park, we came across the most incredible sighting… Read more...

0 comments 101 views
Submitted by
Chemag
State of Health Address

South Africa is faced with a high rate of TB, Prevention-of-mother-to-child-transfer of HIV, HIV infections, High Blood Pressure diseases, Antibiotics Resistance Challenges, Side-effects as a result of wrong medicines dispensed.  Read more...

0 comments 17 views
Submitted by
Tugwana
Budget 2015

The budget tabled yesterday by the Minister of Finance confirms that a lot is going wrong in this country (if hasn’t already).  Read more...

3 comments 376 views
Submitted by
Moses Mbunge
On the Job publication by Reginal...

The author of the above-mentioned article is fully supported, by that, the same sentiments are echoed.  Read more...

0 comments 30 views
Submitted by
Moses Mbunge
Basics for preparing better candi...

The main intention is alleviate poverty and create a better socio-economic position - the question is, how could this be achieved? Read more...

0 comments 84 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Kalahari.com - shop online today

Deal of the week!

Petrol generators from R1399, save up to R350. While stocks last. Shop now!

30% off Pampers!

Save 30% when you buy 3 or more selected pampers products. While stocks last. Shop now!

This week only - 30% off books!

Get 30% off when you buy 2 or more books. Many titles to choose from. While stocks last. Shop now!

New range of Samsung smartphones!

Samsung Galaxy A3, A5 and Alpha now available at kalahari.com. while stocks last. Shop now!

Buy 3 eBooks & only pay for 2!

The cheapest of the 3 titles will be free. Many more titles to choose from. While stocks last. Shop now!

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.