PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
An observer
 
Comments: 25
Article views: 1592
 
 
Latest Badges:



 
View all An observer's badges.
 

Woolworths vs Frankies

02 February 2012, 10:06
I am amazed by the response of Woolworths at the ruling by the Advertising Standards Authority ("ASA") ruling that they should not use the phrase "Good Old Fashioned" on their product. "However, we have always been clear that we would abide by the ASA decision. We apologise to our customers for disappointing them," Woolworths CEO Ian Moir said. Woolworths said it was disappointed by the ASA's decision because it believed that no one could own the "Good Old Fashioned" descriptor. 

What about the actual product? What about the thought, conceptualisation, research, labelling, branding, testing and marketing effort that a small business put into this. What about the  lives of the owners of small businesses and their staff, who put in a major effort to think, conceptualise, research, label, brand, test, market and expend to try to make money, and then present these vested products to Woolworhts? Where is the respect by BIG business for this? Do they have a monopoly on effort as well?

The ethics stink.

Woolworths are disappointed by the ASA decision, but at the same time they take no responsibility for their own actions. They say the ASA are the "bad guys", because they were the one's who "disappointed" and that that "disappointment", by making the "wrong" decision, led to the disappointment of their customers. If the ASA had ruled in their favour, do they imagine that they would have been vindicated? It seems so - "Let's "roll over" small businesses by laws."

"Good Old Fashioned" ethics should have resulted in a response that they should accept that their actions were wrong, and that as a result they should eat "humble pie" and equit themselves as a business of the highest standing and ethics and make restitution to Frankies and their customers.

In my view, considering the new consciousness that is emerging here, an appropriate response might have been, "We made a mistake, and apologise to our customers and Frankies. These things happen from time-to-time but we are not perfect, but try to be. We promote great products and encourage small business to present their products to us and we give the assurances that this will not happen again."

A deluge of great products would have descended on Woolworhts if they did that, but small businesses will forever distrust them, and so will their previous customers.

It seems that Woolworths are not "moving with the times" - "You can fool some of the people some of the time, but not all the people all of the time."

I am so grateful that this incident has occured. Now we can examine the claims that Woolworths make about "organic" food. What is organic? Can Woolworhts ensure us that their food is organic? Do they REALLY know what is organic? Do they have a non-GMO (genetically modifeid) sticker on their foods? Do they assure their customers that no chemical pesticides have been used in the growing of the produce? Even if they did could we trust this, or is this just another marketing ploy? Is the phrase "organic" just a marketing ploy, or do they REALLY "police" their suppliers?

I wonder how many of their other "products" or "product ideas" have been "appropriated" from other small businesses?

Come on Woolies get real. Are you just the "same old, same old" unethical corporate raiders or are you authentic. Now is the chance to show us that. Clearly, you have recently shown a different side to your character, and for that I will not buy from any of your stores again.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
25 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Joe Johnson789
Celebrity deaths bring violent cr...

The eyes of the world were on South Africa for about ten months the trial of Oscar Pistorius lasted. It was reported as one of the most watched media events in recent history. Read more...

7 comments 397 views
Submitted by
Manny Obi-Wan Meyer
The pleasure of finding things ou...

I have often wondered how the events of my past have structured my life in the present, my various skills and propensities, my way of reflecting upon the world at large. Read more...

7 comments 401 views
Submitted by
capetowndoll
God is tangible

I am writing this to let every atheist know what happened to me when I was deeply concerned about my mother. Read more...

227 comments 2327 views
Submitted by
Inspired Parenting
10 Tips for helping our matric st...

As more than half a million matrics in South Africa begin their exams, the hopes and dreams of our country rest on their shoulders. Read more...

9 comments 440 views
Submitted by
Percy_Makholwa
Mindless seriousness

The work place is at times defined by mindless seriousness, at least this is my experience in the South African workforce.  Read more...

5 comments 433 views
Submitted by
Enzo Ball
God ran out of time

We are constantly told that god is this that and the other, he is, he was and will be, plus other really amazing stuff.  Read more...

109 comments 1042 views

Jobs in Cape Town [change area]

Property [change area]

Travel - Look, Book, Go!

Magical Massinga

Spend 5 nights at the gorgeous Massinga Beach Lodge in Mozambique and only pay for 4 from R13 220 per person sharing. Includes return flights, accommodation, transfers and romantic turndown. Book now!

Kalahari.com - shop online today

Save up to R2100 on electronics! – As seen in the catalogue

Wishing for tech gadgets this festive? Save up to R2100 on hot tech products at kalahari.com. While stocks last. Shop now!

TV Series – 2 for R299

Loads of hot titles to choose from. Shop now!

Hot offer: Up to 50% off irons

Save up to 50% on all Philips irons. While stocks last. Shop now!

Seen something you like in our catalogue?

Find the perfect gift and save up to R5000 – As seen on the catalogue. Hurry and shop now!

Toys 4 for the price of 3

Buy 4 toys and get the cheapest FREE! Offer valid while stocks last. Shop now!

OLX Free Classifieds [change area]

Samsung Galaxy s4

Mobile, Cell Phones in South Africa, Western Cape, Cape Town. Date October 24

Best bargain in big bay

Real Estate, Houses - Apartments for Sale in South Africa, Western Cape, Cape Town. Date October 25

VW Golf 6, 1.6 Trendline (Excellent condition)

Vehicles, Cars in South Africa, Western Cape, Cape Town. Date October 25

 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2014 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.








Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.