PLEASE NOTE:

MyNews24 is a user-generated section of News24.com. The stories here come from users.

 
An observer
 
Comments: 24
Article views: 1592
 
 
Latest Badges:



 
View all An observer's badges.
 

Woolworths vs Frankies

02 February 2012, 10:06
I am amazed by the response of Woolworths at the ruling by the Advertising Standards Authority ("ASA") ruling that they should not use the phrase "Good Old Fashioned" on their product. "However, we have always been clear that we would abide by the ASA decision. We apologise to our customers for disappointing them," Woolworths CEO Ian Moir said. Woolworths said it was disappointed by the ASA's decision because it believed that no one could own the "Good Old Fashioned" descriptor. 

What about the actual product? What about the thought, conceptualisation, research, labelling, branding, testing and marketing effort that a small business put into this. What about the  lives of the owners of small businesses and their staff, who put in a major effort to think, conceptualise, research, label, brand, test, market and expend to try to make money, and then present these vested products to Woolworhts? Where is the respect by BIG business for this? Do they have a monopoly on effort as well?

The ethics stink.

Woolworths are disappointed by the ASA decision, but at the same time they take no responsibility for their own actions. They say the ASA are the "bad guys", because they were the one's who "disappointed" and that that "disappointment", by making the "wrong" decision, led to the disappointment of their customers. If the ASA had ruled in their favour, do they imagine that they would have been vindicated? It seems so - "Let's "roll over" small businesses by laws."

"Good Old Fashioned" ethics should have resulted in a response that they should accept that their actions were wrong, and that as a result they should eat "humble pie" and equit themselves as a business of the highest standing and ethics and make restitution to Frankies and their customers.

In my view, considering the new consciousness that is emerging here, an appropriate response might have been, "We made a mistake, and apologise to our customers and Frankies. These things happen from time-to-time but we are not perfect, but try to be. We promote great products and encourage small business to present their products to us and we give the assurances that this will not happen again."

A deluge of great products would have descended on Woolworhts if they did that, but small businesses will forever distrust them, and so will their previous customers.

It seems that Woolworths are not "moving with the times" - "You can fool some of the people some of the time, but not all the people all of the time."

I am so grateful that this incident has occured. Now we can examine the claims that Woolworths make about "organic" food. What is organic? Can Woolworhts ensure us that their food is organic? Do they REALLY know what is organic? Do they have a non-GMO (genetically modifeid) sticker on their foods? Do they assure their customers that no chemical pesticides have been used in the growing of the produce? Even if they did could we trust this, or is this just another marketing ploy? Is the phrase "organic" just a marketing ploy, or do they REALLY "police" their suppliers?

I wonder how many of their other "products" or "product ideas" have been "appropriated" from other small businesses?

Come on Woolies get real. Are you just the "same old, same old" unethical corporate raiders or are you authentic. Now is the chance to show us that. Clearly, you have recently shown a different side to your character, and for that I will not buy from any of your stores again.

Disclaimer: All articles and letters published on MyNews24 have been independently written by members of News24's community. The views of users published on News24 are therefore their own and do not necessarily represent the views of News24. News24 editors also reserve the right to edit or delete any and all comments received.
 

Read News24’s Comments Policy

24.com publishes all comments posted on articles provided that they adhere to our Comments Policy. Should you wish to report a comment for editorial review, please do so by clicking the 'Report Comment' button to the right of each comment.

Comment on this story
24 comments
Add your comment
Comment 0 characters remaining

Read more from our Users

Submitted by
Michael TheWriter
Science vs Religion

Yes - it is an adversarial relationship - it simply has to be, they're in the same business... they're both in the business of PATTERN RECOGNITION.  Read more...

25 comments 528 views
Submitted by
Shounees Moola
Proudly Proteas, and your bullyin...

Today I was verbally attacked by a colleague for wearing my South African cricket T-shirt to work.  Read more...

6 comments 872 views
Submitted by
Imogene Meyer
Open letter to all under 25s in t...

Let me share a few pearls of wisdom with you about hard work, dedication, reward and recognition.  Read more...

6 comments 774 views
Submitted by
Sizwe Mda
A Sandwich Society...South Africa...

The South African Civil Society resembles a “sandwich pack”, where you still experience Race differentiation, especially when it comes to our views.  Read more...

4 comments 115 views
Submitted by
woadstress
Reward Yourself

Imagine for a moment that you are a primitive hominid foraging in the wild, collecting edible fruits, berries, leaves.  Read more...

5 comments 218 views
Submitted by
Tisetso2
Help my niece is losing her house

I write this plea here because I don’t know what else I can do I am hundreds of kilometres from and have no legal experience at all. Read more...

10 comments 913 views
 

services

E-mail Alerts The latest headlines in your inbox

RSS feeds News delivered really simply.

Mobile News24 on your mobile or PDA

E-mail Newsletters You choose what you want

News24 on your iPhone Get News24 headlines on your iPhone.

SMS Alerts Get breaking news stories via SMS.

Blogs Your opinion on you, me and everyone.

Calais Website keywords automated by OpenCalais.

 
Interactive Advertising Bureau
 
© 2015 24.com. All rights reserved.
There are new stories on the homepage. Click here to see them.
 
English
Afrikaans
isiZulu

Hello 

Create Profile

Creating your profile will enable you to submit photos and stories to get published on News24.


Please provide a username for your profile page:

This username must be unique, cannot be edited and will be used in the URL to your profile page across the entire 24.com network.

Settings

Location Settings

News24 allows you to edit the display of certain components based on a location. If you wish to personalise the page based on your preferences, please select a location for each component and click "Submit" in order for the changes to take affect.




Facebook Sign-In

Hi News addict,

Join the News24 Community to be involved in breaking the news.

Log in with Facebook to comment and personalise news, weather and listings.