Social media and some of the news sites have a reasonably heavy traffic of posts and reports on a campaign to encourage the boycott of one of the larger food and clothing chains. Most of those involved appear to be proceeding in an emotional rather than logical manner in this and in many of the posts display complete ignorance of the underlying laws that are involved. The company was more honest in its adverts than most are but all have to meet targets like it or not!
These keyboard warriors should look up the legislation involved and attempt understanding. In order to not appear completely biased and hypocritical they should expand their campaign to all entities employing 50 or more employees who also have to comply with BBBEE. This might be a bit too much for most of them in that it would involve boycotting the banks, cell phone service suppliers, all major chain stores, all fuel and vehicle suppliers, Telkom, Eskom and many other entities whose services ensure a smooth existence.
Instead of posting and feeling smug thay should get down to the nearest branch of the store and dissuade those entering from doing so. This is true activism!
If the law is not to your liking, change the law! Get politically involved and make sure you do all you can to get those who will make the changes elected!
Me? I am off to Woolworths to do the shopping for the weekend.