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World record attempt to help pay toll fees.

11 January 2013, 09:10
Getting a company brand out in a crowded market often means that businesses need to spend a significant amount of money on monthly advertising.

Cisco Van Doorn who heads up a lift-club that travel between Pretoria and Johannesburg daily, has purchased a small passenger vehicle that the group plan on professionally wrapping with a crazy amount of company logos in a quest for setting a new World Record.

For a once off sponsorship fee, businesses will gain 24 months of brand exposure as the car pool travels between these two major cities at peak traffic times.

Companies’ will not only gain the media exposure associated with the branding but also the once in a lifetime opportunity to see their logo entered into the Book of World Records!

To help the initiative gain momentum and to encourage word of mouth, they are also inviting members of the public to participate. They will reward you for simply spreading the word.

The initiative also aims to involve motorists and provides a means to generate some additional funds to help compensate for rising travelling expenses and perhaps even the e-toll system. Participation in their initiative have been simplified through a fully automated website, gocisco.co.za.

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