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The Fox 5366
 
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Zef the New 'Proudly South African'

06 December 2012, 15:07
Is there anybody else out there who's as blown away by the revival of Zef music as I am at the moment?

No, I don't live in Boksburg, Alberton, Roodepoort or have a baseball cap with an insanely long peak.

Speaking of which, Jack Parow used to blow my mind with his fresh and perfectly South African rapping, but Die Antwoord have stepped Zef up to a whole other notch.

What do I love about their new Fatty Boom Boom video so much? If you haven't checked it out, it's worth seeing it (WARNING: NOT FOR THE FAINT HEARTED 16L) here http://www.youtube.com/watch?v=AIXUgtNC4Kc and watching their commentary video here http://www.youtube.com/watch?v=m2hq9HEtKRU

Not only is it FINALLY a South African video with some great production standards, but it's so particularly South African. Even without listening to the words, the beat just speaks to me ... it's the beat of Johannesburg, the beat of a youth which has disconnected from old conceptions of reality.

After all, what else is there to be proudly South African about now? We're under agreement we're not proud of our Government. We're not proud of our armed forces - which drives the entire US mentality. We're not proud of our national soccer team (big up Proteas and Boks!). We're not proud of our cities (everybody apart from those smug Capetonians) ... so it's my assertion that we need to be proud of each other.

We need to be proud of our personal work and what we produce in the face of overwhelming odds. We need to be proud of our colleagues' exceptional work, and the leaders in our industries. We need to challenge the 'norm' and all get a little bit Zef. Yes, Die Antwoord and Jack Parrow, I'm proud of you. 

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