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TOP STORY
'It's a jungle out there'
25/08/2008 11:23
Chris Moerdyk has a uniquely South African solution to the problem of road rage, based on the premise that it really is a jungle out there...

Columnists
Sing when you're winning
19/08/2008 09:20
Chris Moerdyk hates how the singing of the national anthem before a rugby game has become a sanitised, soulless affair.

CHRIS MOERDYK is the former head of strategic planning and public affairs at BMW South Africa. He was listed in a 2006 Markinor corporate survey as one of South Africa's top 10 marketing thought leaders. He now spends his time as a marketing analyst as well as commentator on marketing and branding for newspapers, magazines and online.

Queue here, queue there
12/08/2008 08:38
With years and years of travel experience under his belt, Chris Moerdyk has learnt a good loo is hard to find.

Falling back on profanity
05/08/2008 08:40
Chris Moerdyk wonders if it's a sign of the times or just simple stupidity that is causing more and more blasphemy to be published in the media.

Down with two-pin plugs!
29/07/2008 08:21
South African consumers are slowly but surely casting aside their apathy and demanding good service. Chris Moerdyk thinks it starts with the small stuff...

No 'I' in teamwork...
22/07/2008 08:36
Chris Moerdyk thinks it's no surprise our children leave school with a completely warped idea of partnerships and teamwork.

The coldest cut of all
15/07/2008 08:45
Job cuts have always been a popular way to increase profits for shareholders, but Chris Moerdyk wonders how far that can go before the economy breaks down.

Law 'like a spider's web'
08/07/2008 08:39
South African law seems to be aimed more at protecting big money than human lives, writes Chris Moerdyk.

Comparatively speaking
01/07/2008 08:33
Chris Moerdyk thinks it's great banks may start using comparative advertising to inform consumers, but reckons it will never get off the ground.

'Organic silver nano tech'
24/06/2008 08:20
Chris Moerdyk marvels at the way consumers allow themselves to be tricked into buying something just because it seems new and improved.

What your staff really want...
17/06/2008 08:43
Parking bays, new offices, no more clocking in... It's often not financial incentives but ones of lifestyle and trust that keep employees motivated.

Who's running the show?
10/06/2008 08:32
The SABC needs to start thinking like a business and stop thinking like a charity case, writes Chris Moerdyk.

Getting away with murder
03/06/2008 08:05
The justice system needs to lead by example when it comes to sentencing criminals, writes Chris Moerdyk.

Kruger 'has come a long way'
27/05/2008 08:37
Fresh from a trip to the Kruger Park, Chris Moerdyk feels he has to give two thumbs up to our National Parks.
  • GoTravel24 bush guide


  • Scoring bonus points
    20/05/2008 08:34
    It's wage negotiation time again, but Chris Moerdyk is far more concerned with how companies plan to deal with the bonuses that go with them.

    Survival of the fittest
    13/05/2008 08:49
    Companies - and people - need to learn the difference between competition, and being competitive, writes Chris Moerdyk.

    Hot under the collar
    06/05/2008 08:49
    Chris Moerdyk thinks offices and establishments need to kick dress codes to the curb in the 21st Century.

    The kids aren't alright
    29/04/2008 12:22
    Chris Moerdyk wonders if it is just South African parents who are trying to kill their kids or if it's a global phenomenon.

    Mugabe is killing brand SA
    22/04/2008 08:39
    It is probably time for South Africa to change its name to anything but South Africa, says Chris Moerdyk.

    The making of Susan Shabangu
    15/04/2008 08:55
    Deputy Safety and Security Minister, Susan Shabangu's "kill the bastard's" rant was good PR for her, says Chris Moerdyk.
  • Zuma supports 'shoot to kill'
  • 'Kill the criminals'


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