TOP STORY 'It's a jungle out there' 25/08/2008 11:23 Chris Moerdyk has a uniquely South African solution to the problem of road rage, based on the premise that it really is a jungle out there... Columnists Sing when you're winning 19/08/2008 09:20 Chris Moerdyk hates how the singing of the national anthem before a rugby game has become a sanitised, soulless affair.

CHRIS MOERDYK is the former head of strategic planning and public affairs at BMW South Africa. He was listed in a 2006 Markinor corporate survey as one of South Africa's top 10 marketing thought leaders. He now spends his time as a marketing analyst as well as commentator on marketing and branding for newspapers, magazines and online.

Queue here, queue there 12/08/2008 08:38 With years and years of travel experience under his belt, Chris Moerdyk has learnt a good loo is hard to find. Falling back on profanity 05/08/2008 08:40 Chris Moerdyk wonders if it's a sign of the times or just simple stupidity that is causing more and more blasphemy to be published in the media. Down with two-pin plugs! 29/07/2008 08:21 South African consumers are slowly but surely casting aside their apathy and demanding good service. Chris Moerdyk thinks it starts with the small stuff... No 'I' in teamwork... 22/07/2008 08:36 Chris Moerdyk thinks it's no surprise our children leave school with a completely warped idea of partnerships and teamwork. The coldest cut of all 15/07/2008 08:45 Job cuts have always been a popular way to increase profits for shareholders, but Chris Moerdyk wonders how far that can go before the economy breaks down. Law 'like a spider's web' 08/07/2008 08:39 South African law seems to be aimed more at protecting big money than human lives, writes Chris Moerdyk. Comparatively speaking 01/07/2008 08:33 Chris Moerdyk thinks it's great banks may start using comparative advertising to inform consumers, but reckons it will never get off the ground. 'Organic silver nano tech' 24/06/2008 08:20 Chris Moerdyk marvels at the way consumers allow themselves to be tricked into buying something just because it seems new and improved. What your staff really want... 17/06/2008 08:43 Parking bays, new offices, no more clocking in... It's often not financial incentives but ones of lifestyle and trust that keep employees motivated. Who's running the show? 10/06/2008 08:32 The SABC needs to start thinking like a business and stop thinking like a charity case, writes Chris Moerdyk. Getting away with murder 03/06/2008 08:05 The justice system needs to lead by example when it comes to sentencing criminals, writes Chris Moerdyk. Kruger 'has come a long way' 27/05/2008 08:37 Fresh from a trip to the Kruger Park, Chris Moerdyk feels he has to give two thumbs up to our National Parks. GoTravel24 bush guide Scoring bonus points 20/05/2008 08:34 It's wage negotiation time again, but Chris Moerdyk is far more concerned with how companies plan to deal with the bonuses that go with them. Survival of the fittest 13/05/2008 08:49 Companies - and people - need to learn the difference between competition, and being competitive, writes Chris Moerdyk. Hot under the collar 06/05/2008 08:49 Chris Moerdyk thinks offices and establishments need to kick dress codes to the curb in the 21st Century. The kids aren't alright 29/04/2008 12:22 Chris Moerdyk wonders if it is just South African parents who are trying to kill their kids or if it's a global phenomenon. Mugabe is killing brand SA 22/04/2008 08:39 It is probably time for South Africa to change its name to anything but South Africa, says Chris Moerdyk. The making of Susan Shabangu 15/04/2008 08:55 Deputy Safety and Security Minister, Susan Shabangu's "kill the bastard's" rant was good PR for her, says Chris Moerdyk. Zuma supports 'shoot to kill' 'Kill the criminals'

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